The lowest hanging fruit in all SEO is in the hands of the least tech savvy people. Writers.
Text on the web is perhaps Google’s favourite content as it is so easily ‘machine readable’.
With some sound advice it’s possible to take your simple blogs, articles, case studies and press releases, and super-charge them into top SEO content that will get you noticed online.
The popularity of Veganuary, Meatless Mondays and even National Vegetarian day is well known, with much of the media covering it and becoming trends on social media. However, Organic September has nowhere near as much cover (I also wish the name was a bit catchier, why they don’t use alliteration and go for ‘Organic October’ – ‘Orgtober’ – or ‘Natural November’ is beyond me).
People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years.
Social video generates 1200% more shares than text and image content combined.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
96% of people have watched an explainer video to learn more about a product or service.
86% of people would like to see more video from brands.
68% of consumers prefer watching videos to learn about new products or services, as compared to articles, infographics, ebooks, and presentations.
82% would rather watch live video than read social media posts.
Note: This doesn’t mean blogging or social media posts are dead! Both of these forms of content are a crucial part of any digital marketing strategy, especially for SEO and reputation.
Consumers who end up on an e-commerce site through a user-generated video are 184% more likely to purchase, and spend 45% more.
64% of consumers make a purchase after watching branded social videos.
Half the joy of travelling is all the food you get to eat, from tapas to ramen, the world is full of flavours that are ready to be explored. However, with foreign travel being fraught with problems this summer, I have instead decided to explore a few cookbooks that champion foreign flavours so to con my body into thinking I’m abroad.
If you see yourself as a culinary fan who has tasted foods from all over the world but has not yet explored Caribbean dishes, are you really a true culinary fan? In Caribbean culture, food is an integral aspect of life with many people spending days upon days preparing their food.
Henry Dimbleby, co-founder of the Leon restaurant chain and chair of the National Food Strategy, was commissioned by government to execute an independent review on how to achieve a sustainable and fair food system. The terrible health crisis that took over the world in 2020 has shown with alarming clarity the damage being done to our health by the modern food system. Diet related illness is one of the top three risk factors for dying of Covid-19 and has cemented the need for the UK government and businesses to take bold action and revamp its National Food Strategy Plan.
Along with the disaster of the COVID-19 pandemic, many of us – including myself – have had our own disasters in the kitchen (Let’s not talk about the time I tried to make mozzarella sticks with Babybels). With all the free time we’ve had, many of us have turned out attention to the kitchen and thought…’let’s try and learn some new cooking skills.’
It’s a fact that more and more people are choosing to reduce their meat consumption when eating out. There is a fundamental shift in consumers’ diets, and it isn’t only vegetarians and vegans seeking out plant-based menu options within hospitality. 65% of Europeans are looking to reduce their meat intake, which means there is a real need for operators to increase their meat-free options.
Vietnam is definitely my favourite country for food that I have visited so far. The variety is stunning, from Pho to spring rolls, strange looking fish to omelettes, stunning fresh vegetables to Banh Mi (breakfast baguettes) plus locally brewed beer and wine.
It is estimated that almost 1 in 5 people in the UK suffer from an allergy and that 10 deaths a year are caused by people not knowing what ingredients are in the food they are eating. In the wake of the death of 15-year-old Natasha Ednan-Laperouse from an allergic reaction and her parents subsequent lobbying, new legislation is being introduced to protect allergy sufferers and give them confidence when buying pre-packaged food.
It all kicked off this week when 12 European football teams, including the Premier League “big six” teams, decided to create a breakaway European Super League.
Here’s a round-up of some of 2021’s best food and drink related April Fools campaigns. From the ridiculous new product inventions to general all-round silliness that we loved this year.
As businesses around the world come together for Sustainability Week (22nd – 25th March) to share experiences and discover how they can operate more sustainably, Jess Sewell has been looking at some of the everyday items we should be considering to help us live more sustainably.
What with it being St Patrick’s Day and all – Ireland’s greatest celebration – it’s a good time to maybe redress the balance and talk less about Guinness, blarney, and those big leprechaun hats, and more about the rich food and drink culture of both the republic and the north. For this is a churning swell of incredible produce, traditional delicacies, burgeoning craft breweries and some stunning restaurants (and of course pubs).
Whether you have an account or not, Tik-Tok trends are hard to hide from and if you are a member of ‘Food Tik Tok’ like myself, you may have been influenced to try a trend or two over this lockdown period.
Like many of us, last year I got into the routine of a regular glass of something of an evening to unwind at the end of the working day, or to relax on the weekend. Lockdowns, tiers, lack of social contact, lack of anything better to do in general and working from home, combined with more daily exercise, all gave me a good reason to treat myself of an evening (thank goodness I didn’t have to home school, I would probably have started at 10am!).
As a South African, I can confidently say that food is a big part of our culture. With such a diverse population – we are the Rainbow Nation after all – we are lucky to have such a variety of national favourites that bring together so many cultures and traditions.
While I can’t cover them all, I can share with you some of my personal favourites…
I recently had the opportunity to attend a Q&A session with James Gill, Head of Agency & Channel Team for EMEA at LinkedIn, through the Alliance of Independent Agencies. It’s clear that LinkedIn has transitioned from what was essentially an online platform of CV’s, to the ‘go-to’ place for businesses and professionals to network, publish, share knowledge and consumer news. And with over 720 million members now on LinkedIn, it is a business tool that should not be ignored.
If you’re anything like me then you’ve probably started the new year hungover and stuffed to the brim with leftovers from Christmas dinner, chocolate, crisps, more chocolate and a whole heap of alcohol! Because of this (and the fact we use ‘but it’s Christmas…’ far too often throughout December), January is the month the majority of us choose to take back the reigns and decide to start our year off right -to be as healthy & active as possible.
