The spring equinox has come and gone, the clocks are poised to spring forward this weekend and with the sun shining it feels, dare I say, that winter may be behind us. With the changing of the seasons, there’s also natural shift in the food we eat, as talk of soups, stews and casseroles fades out and a wave of comms around Easter and even BBQ arrives.
‘I never wanted to be employed simply because I was a token woman to fulfil a quota.’ This was what jellybean CEO Fiona said when asked about barriers in her career. Many women still feel this way and insight suggests there is still inequality in many industries. Even now, in 2022, it is likely to take 30 more years to reach gender parity at senior levels of the financial services industry*. In the advertising industry, 45% of women sit in leadership roles, however, a 10% pay gap still exists, with this gap rising to 24% as a whole**.
As creatives we are continuously absorbing every type of media, in search of new inspiration and perspective. Books will always be a wonderfully rich source for this.
As the leading foodservice marketing agency, keeping a close eye on market developments is part of our bread and butter. And although the Coronavirus pandemic was an incredibly tough period for our industry, it also inspired chefs, suppliers and operators to get creative and adapt their businesses, resulting in a multitude of new trends.
I can’t believe it’s Pancake Day again. Honestly, it just crêped up on me. Joke aside – if anyone was to ask me what my favourite holiday was, my answer is always the same – Pancake Day. A day of fluffy goodness where you can eat as much as you like – guilt-free – with a wide range of toppings. What could be better?
