integrated foodservice marketing

we don’t just do integrated foodservice marketing – we live it

We can help you reach decision-makers at every level with multi-touchpoint campaigns across owned, earned and paid media. From wholesaler to operator to consumer, we connect the dots that drive your foodservice business forward.

our experience

every touchpoint. every decision-maker. one integrated strategy.

Foodservice marketing isn’t linear. Success requires reaching multiple decision-makers simultaneously: wholesalers who stock your products, operators who specify them and consumers who order them. Each audience needs different messages, through different channels, at different moments with a fine balance of push and pull marketing.

As a specialist foodservice marketing agency, we develop integrated marketing programmes that bring together owned, earned and paid media to create a cohesive brand presence across the entire foodservice ecosystem. From LinkedIn campaigns targeting procurement managers and Instagram content inspiring chefs, to trade press media and point-of-sale materials, we ensure your brand shows up consistently, compellingly and convincingly wherever foodservice decisions are made.

We don’t just deliver sales results. We build brands people believe in, create stories that stick and foster loyalty that lasts.

our expertise

foodservice marketing services

foodservice marketing strategy development

Identify your key decision-makers across the supply chain and develop tailored strategies to reach them through the right combination of channels and touchpoints.

We can help with wholesaler and distributor decision-maker personas, operator audience segmentation by sector, size and location, consumer touchpoint mapping for front-of-house brands, channel prioritisation and media mix planning, and message architecture for each audience level.

digital marketing for foodservice brands

Build and activate your own channels to maintain consistent dialogue with your foodservice audiences, from websites and email to social media and content hubs.

Our owned media expertise includes website strategy and content planning for foodservice companies, email marketing campaigns and automation, social media management for foodservice brands across LinkedIn, Instagram, Facebook and TikTok, recipe hubs and operator resource centres, sales enablement portals and digital toolkits, and content creation with editorial calendars.

Read more about our foodservice social media and digital services here.

foodservice pr and industry relations

Generate valuable third-party validation through strategic PR, industry relationships and influencer partnerships that build credibility.

From trade press coverage and journalist relationships to award submissions and industry recognition, chef and operator testimonials, industry speaking opportunities and thought leadership, influencer and chef ambassador programmes, user-generated content campaigns and competitions, we create the buzz that builds successful foodservice brands.

Read more about our foodservice PR and event services here.

b2b foodservice advertising

Amplify your reach with targeted advertising that puts your brand in front of the right people at the right time, from LinkedIn ads targeting procurement to Instagram campaigns inspiring menu innovation, even TikTok influencers to reach the next generation of chefs and future-proof your brand. Not forgetting paid trade media titles to reach those buyers when they are catching up on the latest industry news and opinion pieces.

Our paid media services include LinkedIn advertising for foodservice B2B decision-makers, social media advertising for hospitality sector across Instagram, Facebook and TikTok, programmatic display and retargeting, trade publication advertising, sponsored content and native advertising across trade media, event sponsorship and partnership activations, and competitions and promotions.

Read more about our foodservice design services here and social media and digital services here.

foodservice events and trade show marketing

Create memorable brand experiences that bring your story to life, from major trade shows to intimate chef demonstrations, product launches to operator training sessions or even account-based marketing customer-specific events.

Whether you’re looking for trade show strategy, stand design and activation, operator tasting events and chef demonstrations, product launch campaigns and experiences, distributor training and engagement events, consumer-facing activations for front-of-house brands, virtual events and webinars, or tailored customer-specific events, we can help.

Read more about our foodservice event services here.

foodservice brand design and creative services

Develop distinctive creative assets that work seamlessly across all touchpoints, ensuring brand consistency from video content to social posts, packaging to presentations.

Be it brand identity, campaign creative concepts and execution, photography and video production, packaging and point-of-sale design, sales collateral and presentation materials, and digital assets with social media templates we have you covered.

Read more about our foodservice branding and design services here.

why jellybean for foodservice marketing

Expertise Over 38 years of foodservice marketing experience means we understand the complex decision-making dynamics across the supply chain. We know who influences whom and how to orchestrate campaigns that work at every level.

Courage Integrated marketing requires bold creative thinking and the confidence to try new approaches. We’re not afraid to challenge conventions or test emerging channels to help your brand break through.

Collaboration We bring together our in-house specialists across strategy, digital, social, PR, events and design to create truly integrated campaigns. Our team works as one and we become an extension of yours.

Care We care about creating foodservice brands serve the industry. We’re building brands for the long term, not just chasing quick wins.

case studies & insights

See for yourself how our multi award-winning integrated foodservice marketing approach has worked for some of the most respected brands in foodservice: