Since the days of David vs. Goliath the underdog has won out over the big guys. As the leading food and drink agency, the underdog or as we call it ‘challenger brand mind-set’ is one we love. There is nothing better than shaking-up a market with a new entrant who can re-write the rules and take no prisoners. Don’t get me wrong, there is a place for the big household names and we are lucky enough to work with a number of food and drink big boys across foodservice, convenience, retail and consumer markets, but even when we’re working with the established names we bring a challenger brand mentality to bear.
Thanks to our friends at The Caterer, Jellybean had the delight of attending the 35th Catey Awards at the beautiful Grosvenor House on Park Lane. Our evening was spent celebrating the finest individuals from across the UK’s restaurant, hotel, foodservice and pub & bar sectors and recognising the hard work, passion and dedication that is vital to the success of our hospitality industry.
One of the things I’ve missed most during my time away from Jellybean has been the buzz of a trade show (for those of you who don’t know, I’ve recently returned for my fifth year at the fabulous agency). Yesterday morning, I slipped on my walking shoes (read: drinking boots), packed my iPad and printed off my visitor pass – I was off to Imbibe Live 2018.
Super-premium extra virgin olive oil brand Morocco Gold, is the latest new client to join the Jellybean family. The owners of the single estate extra virgin olive oil from Morocco appointed Jellybean following a competitive pitch earlier this year. We are excited to be working with this luxury food brand on an integrated B2B and B2C campaign which will create widespread brand awareness and drive long-term sustainable sales through traditional retail and e-commerce channels. Here’s the low-down on this high quality oil.
For an event entitled Alcohol Trends and Innovations the day’s conference included a surprising amount of content around the drive for low and no alcohol. Doubtless driven by those pesky Millennials and Gen Z lot who don’t seem to value the good old fashioned binge drinking culture my generation and those before worked so hard to establish (only joking). Equally the omnipresent march of the health and wellness trend, will have had a fair amount to do with it, as consumers look to reduce calories, drink less and generally consume more wholesome food and drink. That’s not to say volume drinking is dead, Jägermeister themselves don’t condone or promote the ‘Jägerbomb’, but there is no denying this consumer-led ritual is alive and well in UK bars and clubs. However, despite the UK having a drinking population of 30 million (the large majority of whom, 96%, drink within the recommended limits, with only around 4% straying into the realms of ‘a problem’ – I’ll refrain from naming any beans) there is an overall trend for consumers to drink less, but better, with an increased focus on the quality, provenance and brand story. Drink still plays an important part in our social culture, both out of home in bars and restaurants (on trade) and when purchased in retail to drink at home (off trade).