Helping challenger brands to explode onto the market
A prestigious food and drink award, particularly one that is voted for independently by consumers and or industry professionals has the power to help a challenger brand explode onto the market and unlock huge sales growth.
If you didn’t happen to be one of the 81 million pairs of eyes that saw our fantastically tongue-in-cheek integrated PR & Social Media campaign for family-run Surrey sausage manufacturer, Porky Whites, then perhaps ‘the SAUSIES’ is a new term to you…
Five weeks in and I’m attending my first industry event as a new bean; H2O’s B&I StrEATfood Awards. An opportunity to try different street food concepts, alongside meeting likeminded people within the foodservice industry, whilst also witnessing the creativity of the UK’s best street food chefs in contract catering. H2O Publishing organised an amazing event which did not disappoint.
The annual Arena Savoy Lecture is one of the most hotly anticipated events of our industry. 12 months on from her last lecture Kate Nicholls, CEO of UK Hospitality – which represents 70,000 outlets – was back to share her thoughts on Brexit and what it means for the food and drink industry.
