In foodservice marketing we’re used to magazines, but this was a first. It wasn’t the kind you thumb through like Stockpot or The Caterer. No, this was ‘Magazine’, the venue located just a stone’s throw away from the O2, where this year’s annual Craft Guild of Chefs Awards was held. As ever, it was the hot ticket, playing host to the great and good of the chef world. Raymond Blanc no less was in attendance, along with celebrated chefs from across the industry. Guests and nominees enjoyed a fabulous meal (no pressure catering team!) the highlight of which was for me the fish course, sponsored by our client McCormick’s and featuring their amazing hot sauce – Cholula, which I applied liberally to mine.
Lumina Intelligence estimate the food-to-go sector will reach £23bn by 2025.
More than 200 people attended the MCA Food-to-Go conference in London on March 9th, where Lumina Intelligence spoke, and delegates heard presentations from a range of food-to-go operators including Café Nero, Greggs, itsu, Leon, Pret and Pure.
As the leading foodservice marketing agency, keeping a close eye on market developments is part of our bread and butter. And although the Coronavirus pandemic was an incredibly tough period for our industry, it also inspired chefs, suppliers and operators to get creative and adapt their businesses, resulting in a multitude of new trends.
Social media marketing is often treated as a numbers game. The bigger the figure, the better you’re doing, but we understand that when it comes to effective marketing, quality always trumps quantity.
Valentine’s day is a popular holiday to celebrate with our loved ones – whether this is a partner, family or even a pet (27% of people would buy a present for their pet and one third would rather spend the day with their pet than their partner (National Retail Federation) – Whisky, will you be my valentine next year?