Previously known as the MCA Foodservice Marketing Conference, the Winning In Foodservice Conference certainly covered marketing, but this year went further, hearing from a range of speakers covering everything from eco pubs to e-commerce. Packed with content there was a lot to take in and some great speakers, but if pressed for our key take-outs we would have to go with the following…
I was recently asked to contribute to a feature in Convenience Store magazine about how a growing number of retailers in the sector are creating their own label brands and delivering a real point of difference and big profit opportunities. In the article
https://www.conveniencestore.co.uk/your-business/retailer-brands-make-your-mark/596052.article I provided some important advice and top tips for any retailer who is looking to develop and launch a brand for themselves. For a full and extended list of the top 10 steps you need to follow and how to get you brand launch right you can read them here in this blog.
Gin was once notorious as ‘mother’s ruin’, but it is fair to say that since legislation was relaxed to allow small gin distilleries, there has been an undeniable boom in craft gin and it’s popularity has rocketed. We may not be back to the halcyon days of gin in the 1700’s when we were consuming 10 litres of gin per head, but we’re not doing badly! In fact Kantar World Panel reported that “Gin is officially the nation’s favourite spirit (having overtaken whisky) – over a quarter of the population have purchased Gin (including flavoured/gin liqueurs) in the last 12 months, up from just over 10% 4 years ago. Gin brands have also really succeeded in connecting with younger consumers: 4 years ago, 43% of 18-24s told us that they drink gin, it’s now 55%.”.
We’ve rounded up what we feel are the top ten key considerations for brands to ensure they continue to be aligned with today’s consumer. Take as may of these as you can into consideration when planning your forthcoming food marketing.