Over 250 of the great and the good in convenience-land gathered at London’s Barbican for the hotly awaited HIM Future of Convenience 2018 event. Here are my top seven take-outs and the key actions for convenience retail marketing communications that I think suppliers need to consider in the brave new world of convenience retailing.
The foodservice industry is changing.
Consumers are no longer seeing the concept of food as a strict commodity. It’s becoming more of a lifestyle choice and experience. This coupled with their greater awareness of options – from the booming grab & go market to Michelin-starred restaurants – makes now the perfect time for operators in all global markets to get creative with foodservice concepts and offer consumers something fresh and exciting.
As 2017 draws to a close in what has been one of the most tumultuous years in convenience retail, I wanted to find out how the industry is feeling and what they are doing to face up to the challenges and opportunities that lie ahead in the sector.
The coveted Caterer Product Excellence Awards recognise and celebrate the very best food, drink and equipment products in the foodservice market. As such we are always keen to gain this solid-gold endorsement for our clients’ products and of course the acclaim it brings with it. To that end we spend a great deal of time in partnership with our clients identifying the products we feel are possible award winners and drafting that all important award entry. This year we had a record six products shortlisted for the awards, quite some achievement in itself, and as Lisa Jenkins took to the stage we were crossing our fingers along with all the other nominees.
The Arena Christmas lunch is quite frankly the official start of Christmas in the world of foodservice and this year was no exception. Held at the Landmark Hotel in Marylebone, the event kicked-off mid-morning with a talk from Peter Backman on the highs and lows of 2017 and what we might expect in the coming year. Taking us on a whistle-stop tour through the four quarters of 2017 some clear trends emerged…