It is fair to say that in recent years delivery has taken the eating out market by storm. This disruptive change in how we enjoy restaurant food brings with it both challenges and opportunities, which is why MCA has devoted a whole report to the subject. As Food Strategy Forum members and a leading food and drink strategic agency we went along to hear what they had unearthed. Here are our top ten take-outs:
Jellybean is proud to be the PR partner to the Quality Food Awards, supporting the prestigious awards programme with social media management, throughout key judging days and managing its press office throughout the campaign year. It was with absolute delight that we got to spend the evening, last Friday, at The Brewery, London, amongst the great and the good of the food and drink industry to celebrate the awards 40th anniversary, none more special to us than our lovely clients, two of whom were shortlisted for an award!
As a leading foodservice agency, we have long been supporters of the great work Hospitality Action does. And as Christmas is of course a time for giving, we jumped at the chance to celebrate the arrival of the festive season and at the same time give back, at a time of year when those less fortunate often feel it the most. So it was glad rags on and off we headed to London’s Chino Latino within the Park Plaza London Riverbank for the Hospitality Action Christmas Fundraising Dinner.
He may not be the heavyweight of the industry he once was, but Tom Kerridge in his new slimline form is just as influential and we were lucky enough to enjoy an evening in his company courtesy of Arena. The Audience for Tom Kerridge event was held at the stunning Corinthia Hotel and saw people from across the hospitality and foodservice industry gather to network, dine and hear from the man himself. After taking on the challenge of the wine tasting quiz, catching up with industry contacts and partaking in the obligatory bubbles and canapes, not to mention the delicious three course meal prepared by the team at the Corinthia, it was time for the main event as Tom took to the stage. He regaled us with his path to success from his school days in Gloucestershire to cooking meals on a Wednesday to eat on a Thursday, through to his current empire with the latest addition due to open in Manchester on 15th November.
Previously known as the MCA Foodservice Marketing Conference, the Winning In Foodservice Conference certainly covered marketing, but this year went further, hearing from a range of speakers covering everything from eco pubs to e-commerce. Packed with content there was a lot to take in and some great speakers, but if pressed for our key take-outs we would have to go with the following…