Last week I was fortunate to attend the Casual Dining, lunch! and Commercial Kitchen show. I spent the day exploring the stands showcasing innovative products to taste, try and discover, as well as catching-up with the jellybean clients who were exhibiting. From the 27th to the 28th of September, ExCeL London was transformed into a hub of culinary excellence and innovation, bringing together industry experts, exhibitors, and passionate foodies.

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As the leading food and drink agency we pride ourselves on staying ahead of the game when it comes to innovations and trends. Today, we delve into the realm of Artificial Intelligence (AI) and its impact on the world of food and drink marketing. It’s the hot topic of the moment and as with any new development of this scale, there are a number of pros and cons when it comes to harnessing the potential of AI.

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So, you’ve booked your events and exhibitions for 2023, whether you’re planning a host of regional shows, focusing on a niche sector, or perhaps going big at the next William-Reed expo, there are some simple things you can do to boost awareness around your stand, get more traffic and help market your business pre, during and post show. As a leading food and drink marketing and PR agency we know a thing or two about foodie shows and how to make the most of them. So here are our 10 top tips…

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