Waste Less, Save More
Better for the environment. Better for budgets.

Foodservuice / Integrated / PR / Social Media / Digital / Video

The Task

Reducing kitchen waste and saving money are two major challenges every foodservice business is trying to tackle. With the impending food waste legislation and cost of living crisis, chefs and operators are seeking ways to reduce waste and save money, more so than ever before. jellybean were tasked to launch a campaign that demonstrates exactly how Wrapmaster can help chefs waste less and save more by using or switching to Wrapmaster foodservice dispensers.

Waste Less Save More
The Solution

The ‘Waste Less Save More’ campaign was developed to highlight how small changes back of house can help in the long run, making it a win-win for the environment and foodservice operators. We knew that emphasising the cost-effectiveness and waste reduction benefits of Wrapmaster® dispensers compared to cardboard cutter boxes and loose rolls was key. This would reinforce the value behind Wrapmaster®’s premium pricing. Our approach was simple: position Wrapmaster® as an indispensable tool in the professional kitchen whilst educating chefs on the Food Waste Legislation 2030 deadline and build awareness around how Wrapmaster® can help businesses take that first positive step in their sustainability journey and save money.

Working collaboratively across all departments, we executed a multifaceted integrated campaign that encompassed a range of marketing channels and strategic approaches, whilst ensuring the campaign remained informative and factual as part of Wrapmaster®’s position as a market leader in the industry. The campaign was accompanied by a full suite of high impact, on-brand assets which focused on the fundamental waste & cost savings benefits of Wrapmaster® and utilised the brand’s close partnerships with wholesaler distributors as well as reaching end users directly.

The Results so far…

The campaign has struck a chord with chefs, in the first 6 months we garnered over 1.5 million impressions, driving more than 450 click-throughs to the website for further information, trial and purchase. And this is only the start as the campaign will continue throughout 2024 and beyond – watch this space for further updates.

The waste less, save more campaign helped us to effectively drive awareness of the benefits of Wrapmaster® with sustainably minded and cost-conscious chefs and businesses. We’re delighted with the results, as well as the interest and engagement it generated with wholesale customers and end user operators
Channel Marketing Manager, Cofresco Foodservice

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY
  • +44 (0)1372 227950