Usually when you think of Arena events you think palatial venues, glasses of bubbles, canapés and of course a fabulous three course lunch. Not to mention the shared insights from those at the top of their game and the chance to catch-up with industry contacts old and new.
Coined the ‘new normal’ there are numerous predictions about how our ‘adjusted normality’ will pan out. Of course, nobody knows for sure how this unprecedented pandemic will affect UK consumers and the eating out scene in the months ahead, but here are some of the top predictions across both…
1. Hyper-connected consumer
Since lock down, 9,000,000,000 mins of video meetings are being hosted on Microsoft Teams each week. Google searches on ‘language learning’ are up 100% yoy. Facebook Group calls are up +1000% in the last month. Web content download traffic up 90%. (Source: The Goat Agency.) What does this mean for future behaviour?
I normally analyse the key factors, macro trends and drivers of change for the long-term future of our industry, forecasting through to 2030; this is of course irrelevant at this point when it is difficult to see what the next few weeks and months will bring.
Right now, business in retail and across the supply chain is very far from usual. Amidst the hell of this pandemic, the mantra of ‘business as usual’ should be followed by suppliers because that’s exactly what retailers need now more than at any other time in recent history. Effective communication, business continuity and your firm support is critical to them and critical to feeding the nation. Retailers need to hear how suppliers are working hard to not let them down and how they are pulling out all the stops to meet the unprecedented demand for food and drink.