Category: Insight
Person using a smartphone app for retail grocery shopping in a living room.

AI Shopping Assistants: What Food & Drink Brands Must Do

Ask the Tesco app what to cook for dinner and if you’re among the first customers to get its new AI assistant, it won’t just suggest a recipe. It will start filling your basket too. In early October, Tesco started to roll out an AI assistant designed to help customers plan meals, following a trial with around 280,000 employees. Sainsbury’s, meanwhile, launched an AI-powered tool to help customers plan their shop, create lists and find products more easily. For the first time, the UK’s two biggest grocers have AI shopping assistants sitting between the shopper and the shelf.

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Italian food and drink marketing agency - Why Italian Food Brands Keep Winning in the UK

Why Italian Food Brands Keep Winning in the UK

When the first lockdown hit in 2020, dried pasta, tinned tomatoes and blocks of Parmigiano Reggiano were among the first products to vanish from UK supermarket shelves, faster even than bread. It wasn’t panic. It was priority. Britain has been quietly obsessed with Italian food for a very long time, and in a crisis, people reach for what they trust. YouGov has named Italian cuisine the most popular in the world, with 91% of British people who have tried it saying they like it. For any Italian food brand weighing up the UK market, that’s one of the strongest tailwinds going in FMCG.

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Is LinkedIn enough for your B2B social media strategy?

Is LinkedIn enough for your B2B social media strategy?

With 87% of B2B marketers now using LinkedIn, and 76% calling it the most effective channel for thought leadership¹, it’s easy to see why so many B2B brands focus their social media strategy around the platform. But while LinkedIn is an important part of any B2B strategy, relying on one platform alone could mean missing out on where your customers, chefs, operators and decision-makers are actually spending their time online. The short answer: LinkedIn is essential for B2B, but it shouldn’t be the only platform carrying your strategy.

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Group of school children enjoying a healthy lunch of fruit and bread, reflecting new school

New school food standards: what school suppliers must know

“It’s only good nutrition if children are eating it!”

Nine words from Arena’s Feeding the Future event that every food and drink brand selling into schools should pin above the NPD whiteboard and the Government would do well to consider.  With new school food standards for England landing in September*, here’s who wins, who loses and who needs to reformulate fast.

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Food and drink marketing agency specialising in foodservice and retail

LHF Advertising Rules: How Food Brands Win in 2026

Since 5th January 2026, the UK food and beverage advertising market has fundamentally shifted. New restrictions on Less Healthy Food and drink (LHF) advertising are now in force, sitting alongside existing HFSS (High in Fat, Salt or Sugar) rules and long-standing protections for children. If you’re a food and beverage brand with LHF products, you’ve likely felt the headache.

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Panel discussion at the Arena Christmas Event held at the Mandarin Oriental Park Lane, featuring

Industry Leaders Speak Out: The Good, The Bad and The Ugly of UK Hospitality in 2025

At this year’s Arena Christmas Event heavyweights from UK Hospitality, The Evolv Collection (previously D&D), Gather + Gather (contract caterers) and RedCat Independent Pubs assembled on the stage at the Mandarin Oriental for a compelling panel discussion. Given the recent budget there was a lot to discuss. Below are my key takeaways, the good, the bad and the ugly…

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