It is fair to say that in recent years delivery has taken the eating out market by storm. This disruptive change in how we enjoy restaurant food brings with it both challenges and opportunities, which is why MCA has devoted a whole report to the subject. As Food Strategy Forum members and a leading food and drink strategic agency we went along to hear what they had unearthed. Here are our top ten take-outs:
Previously known as the MCA Foodservice Marketing Conference, the Winning In Foodservice Conference certainly covered marketing, but this year went further, hearing from a range of speakers covering everything from eco pubs to e-commerce. Packed with content there was a lot to take in and some great speakers, but if pressed for our key take-outs we would have to go with the following…
The Arena networking events are always a highlight in the hospitality industry calendar, but Lorraine and the team excelled themselves with this Autumn’s event at Haberdashers Hall. With not one, but six speakers and the culmination of the Hospitality Hero search, not to mention a fabulous three course meal from the CH&Co team and the usual excellent networking opportunities, the day was chock-full! Themed around the importance of maintaining brand reputation in an ever competitive market, we heard from a range of speakers all with differing backgrounds and angles on the issue.
As a merry band of devoted foodies, we’re fascinated by the Great British Chefs recent survey from a nationally representative panel of 4,000 people, which examines the attitudes and behaviours of the UK’s foodies. We couldn’t claim to be a leading integrated food and drink agency if we didn’t deliver the best and latest insight in the food and drink world, so with that in mind, let’s dive into our top ten take-outs:
I was recently asked to contribute to a feature in Convenience Store magazine about how a growing number of retailers in the sector are creating their own label brands and delivering a real point of difference and big profit opportunities. In the article
https://www.conveniencestore.co.uk/your-business/retailer-brands-make-your-mark/596052.article I provided some important advice and top tips for any retailer who is looking to develop and launch a brand for themselves. For a full and extended list of the top 10 steps you need to follow and how to get you brand launch right you can read them here in this blog.