The grocery convenience sector is experiencing seismic changes and trade communications is rapidly evolving too. Neil Brenson discusses the six key trends and take outs that suppliers need to act upon in order to re-focus their trade communications and ensure they win with convenience retailers. Watch the video to learn more about:
I recently attended a breakfast briefing with key players from the convenience retail sector to hear an announcement from one of the leading trade publishers about changes they are making to the way they deliver content to convenience retailers.
Over 250 of the great and the good in convenience-land gathered at London’s Barbican for the hotly awaited HIM Future of Convenience 2018 event. Here are my top seven take-outs and the key actions for convenience retail marketing communications that I think suppliers need to consider in the brave new world of convenience retailing.
The foodservice industry is changing.
Consumers are no longer seeing the concept of food as a strict commodity. It’s becoming more of a lifestyle choice and experience. This coupled with their greater awareness of options – from the booming grab & go market to Michelin-starred restaurants – makes now the perfect time for operators in all global markets to get creative with foodservice concepts and offer consumers something fresh and exciting.
Once again we hit the streets of London for another MCA food safari, looking at some of the latest food trends within the out of home market. Renowned for its eating out scene London offers an endless supply of options, tapping into some of the newest and most popular food trends. As the leading foodservice marketing and PR agency, we thrive on the knowledge and insight gained from this hands-on experience into what the ever-developing food and drink market has to offer.