Category: Foodservice
Marketing your way around the forthcoming Global Soccer Event™

Marketing your way around the forthcoming Global Soccer Event™ 

It’s fair to say that 2022’s World Cup was a bit of a surprise package; one where the sumptuous theatre of the beautiful game managed to just about outshine – or at least temporarily mask with gilded wallpaper – the widely reported misdeeds of the host regime. It’s great news, therefore, that, this time around, one third of 2026’s expanded tournament is safely ensconced in the hands of a peace-loving nation with sensible, pragmatic leadership at the helm.

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'AI search results on screen showing a food brand recommendation

The rapid rise of AEO and GEO; is your AI reputation being written without you?

Right now, someone is asking an AI tool which food brand to buy. Which sauce, which drink, which supplier to call. And the answer they get won’t come from a Google search. It won’t link to your website. It will be a single, confident recommendation from ChatGPT, Gemini, Claude or Perplexity and more. If it doesn’t include your brand, you simply don’t exist in that moment.

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Arena - The Importance of Healthcare Catering Event

Arena – The Importance of Healthcare Catering Event

Food in Healthcare – It’s not about being cheap. It’s about quality and value.

 Two firsts for Arena

Thursday the 5th of March marked a milestone for Arena. Not one, but two firsts; the Importance of Healthcare Catering was Arena’s inaugural breakfast event and its first ever sector-focused gathering.

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Food and drink marketing agency specialising in foodservice and retail

89 Reasons to Feel Hopeful: Hospitality Action’s Ambassador AGM

There’s something genuinely uplifting about seeing 89 faces on a Teams call at 9am on a weekday morning. Not because they have to be there, but because they want to be. That was the opening to Hospitality Action’s Ambassador AGM, and it set the tone for what turned out to be one of the most moving hours I’ve spent in front of a screen in a long while.

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Britain's Best Fried Chicken, Crowned

Britain’s Best Fried Chicken, Crowned

I’ve always loved fried chicken. The crunch. The juice. The way it manages to be both comfort food and celebration depending on where you are and who you’re with. So, when H2O Publishing invited Nick and I to the inaugural Fried Chicken Championships at Big Penny Social in Walthamstow, it was a done deal.

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Industry Leaders Speak Out: The Good, The Bad and The Ugly of UK Hospitality in 2025

At this year’s Arena Christmas Event heavyweights from UK Hospitality, The Evolv Collection (previously D&D), Gather + Gather (contract caterers) and RedCat Independent Pubs assembled on the stage at the Mandarin Oriental for a compelling panel discussion. Given the recent budget there was a lot to discuss. Below are my key takeaways, the good, the bad and the ugly…

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AI in Foodservice

AI in Foodservice

Code to Cuisine – AI, Creativity and the Future of Food – UCFF Session

This year’s festival was not just about tasting new flavours and catching up with familiar faces. On the Trends & Debates stage, things got lively as industry leaders explored the role of AI in foodservice. The discussion offered a fascinating look at how technology is shaping menus, kitchens and the guest experience – with a certain amount of spirited debate along the way.

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UCFF 2025 – A Breath of Fresh Air in Foodservice

UCFF 2025 – A Breath of Fresh Air in Foodservice

Dubbed ‘Glastonbury for Chefs’ UCFF has long been the go-to event for chefs looking for inspiration. The ‘Universal Cookery and Food Festival’ is a mouthful in itself, but offers far more than a mouthful when it comes to amazing food and drink, both from the brands in attendance and the stand-out catering (well when you are feeding chefs you have to be pretty impressive). No exhibition halls here, just a farm, great food and drink, demos, debates and of course fresh air and thankfully this year – sunshine! With its original format it is quite literally a breath of fresh air when it comes to foodservice events.

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