I am absolutely thrilled that from April 2026, Neil Brenson becomes Managing Director, alongside Susan Wickes in a joint MD structure at jellybean that reflects both the growth of our business and the direction we are heading.Read More
Right now, someone is asking an AI tool which food brand to buy. Which sauce, which drink, which supplier to call. And the answer they get won’t come from a Google search. It won’t link to your website. It will be a single, confident recommendation from ChatGPT, Gemini, Claude or Perplexity and more. If it doesn’t include your brand, you simply don’t exist in that moment.
Here’s the uncomfortable truth from this year’s shopper, retailer and category conference: brands aren’t losing because they lack insight. They’re losing because they can’t execute brilliantly using the right insight. Read More
This week saw Lumina Intelligence host a webinar that challenged many of our assumptions about sustainability in the food and drink sector. The session revealed a significant shift in consumer attitudes around sustainability set to impact foods and drink brands in 2026.
The UK market represents an incredible opportunity for international food and drink brands. With discerning consumers, a sophisticated retail landscape, and strong demand for brands with provenance, it’s no wonder the UK is viewed as a priority market to support global brand expansion. However, what works brilliantly in Milan, Barcelona, or Copenhagen doesn’t always translate seamlessly to Manchester, London, or Edinburgh.
Breaking into the UK market as an international brand presents unique challenges and incredible opportunities. You may be a household name in your home country, or even across multiple markets, but the UK requires a localised approach to truly succeed. At Jellybean, we’ve helped numerous international brands navigate this journey, including our globally acclaimed work with premium Italian tomato brand Mutti. Here’s your roadmap to UK market success. Read More
Since 5th January 2026, the UK food and beverage advertising market has fundamentally shifted. New restrictions on Less Healthy Food and drink (LHF) advertising are now in force, sitting alongside existing HFSS (High in Fat, Salt or Sugar) rules and long-standing protections for children. If you’re a food and beverage brand with LHF products, you’ve likely felt the headache.
If you still think of Pinterest as the place for mood boards, DIY hacks, and dream home inspo, it’s time to shift your perspective. After joining the Pinterest Presents webinar, it’s obvious the platform is evolving fast, not just creatively, but commercially. Pinterest is stepping into a space where inspiration naturally becomes action, and where brands can reach people at the moment they’re making decisions about what to buy, wear, cook and try next.
At New Trade Media’s Partners in Success event, an insight was shared that immediately struck a chord with me. Their data confirmed something I’ve believed for 20+ years: <1% of convenience stores operate as true influencers in our sector.
From Anti-Algorithm to the New Young, Mintel’s recent webinar on their consumer predictions for 2026 presented a slightly bleak outlook into our future as consumers.
It’s an era of digital mistrust and economic insecurity, but… what should brands be doing to connect?
I’ve summarised the three key trends Mintel are predicting for next year, and solutions to help brands tackle the challenges they’ll be faced with. Read More
If you still think in grocery aisles, Gen Z has already moved on.
Dentsu’s Generation Flex report, covered byThe Grocer this summer, shines a light on a generation that doesn’t see categories, only possibilities. For them, protein bars can be treats, bubble teas can be pick-me-ups and sustainability isn’t a choice – it’s a given.
Shopper marketing has always been about meeting people where they are. In 2025 that’s becoming more literal than ever. Smaller store formats, quick commerce and dark stores are reshaping the way we shop. For food and drink brands the battleground is no longer the aisle, it’s the last 100 metres before purchase.
In partnership with jellybean the iconic Italian tomato brand Mutti has transformed the historic Queen’s House in Greenwich into the stage for a one-of-a-kind immersive dining experience.
At Jellybean, we have a deep admiration for this channel – we know its highs, its challenges, and the vital role it plays in communities. Local shops aren’t just stores; they’re hubs where people connect, shop, and live their daily lives. By understanding retailers, shoppers, and their everyday missions, we help brands and retailers grow and succeed – together.
jellybean is thrilled to celebrate an award season like no other!
We have been recognised by not one, but three award bodies in recent months, including the prestigious Drum Awards for Marketing (finalist), World Food Innovation Awards 2025 (winner) and Foodservice Packaging Association Awards (winner). These global and UK programmes acknowledge excellence and innovation in marketing, the food & drink industry, as well as the packaging sector.
I recently sat in on a Mintel webinar looking at the financial mindset and spending trends of British consumers over the last few years.
Set against the rather bleak context of a struggling economy, inflation remains stubborn, not quite dropping to the Bank of England’s 2% target. Whereas most consumers were once confident with their financial status – partly due to Covid-19 as opportunities to spend declined, today’s environment sees the majority of Brits either ‘getting by’ or feeling the pinch. It’s not all doom and gloom though, as these results are an improvement on 2024, but consumers are exercising caution.
Calling all food lovers! If you, like us, enjoy top-notch street food, celebrity chef demos and live music, food festivals are a must-visit.
The UK has endless opportunities for food lovers to get out and about and experience a diverse range of cuisines, with everything from gourmet dining to sizzling street food on offer across the country. Whether you’re into Michelin-starred cuisine, BBQ feasts or artisan delicacies, there’s a festival for every palate. Here are a few you might like to sample in the coming months…
HFSS has been hitting the news a lot recently. Journalists, government advisors, food and drink brands, as well as health officials have all joined in the conversation, but with so much chatter, are you clear on what is going on?
Below, we’ve prepared a small* summary on what HFSS is, what laws are coming in and who they might affect.
We’re thrilled to announce that the Make It Mutti Immersive Dining Experience has been crowned Best Marketing Campaign at the World Food Innovation Awards 2025! Recognised for its bold creativity and immersive storytelling, the activity has set a new benchmark for brand activation in the food industry.
I was recently featured in an article by grocery industry bible The Grocer on the hot topic of Tesco’s Club Card AI. Tesco CEO Ken Murphy recently said artificial intelligence could be used to monitor how customers were shopping to help persuade them towards healthier choices. He said: “I can see it nudging you over time, saying: ‘I’ve noticed over time in your shopping basket that your sodium salt content is 250% of your daily recommended allowance.”
