In an era of endless digital noise and scroll-stopping content, immersive brand events continue to cut through – and arguably matter more than ever. By inviting consumers to step inside a brand’s world rather than simply watch from the outside, these experiences transform audiences into active participants. Read More
Marketing budgets are under more pressure than ever. Brands are being asked to achieve more, reach further and stretch campaigns without increasing spend. But a bigger food and drink marketing budget doesn’t automatically deliver better results.
By 2030, Gen Z will account for $12.6 trillion in global spending. That’s 18.7% of world consumer expenditure. We recently attended Lumina Intelligence’s Food Strategy Forum, where one session was devoted entirely to this generation: who they are, what they want and why so many food and drink brands are still getting them wrong. Here’s what stood out. Read More
The UK market represents an incredible opportunity for international food and drink brands. With discerning consumers, a sophisticated retail landscape, and strong demand for brands with provenance, it’s no wonder the UK is viewed as a priority market to support global brand expansion. However, what works brilliantly in Milan, Barcelona, or Copenhagen doesn’t always translate seamlessly to Manchester, London, or Edinburgh.
Breaking into the UK market as an international brand presents unique challenges and incredible opportunities. You may be a household name in your home country, or even across multiple markets, but the UK requires a localised approach to truly succeed. At Jellybean, we’ve helped numerous international brands navigate this journey, including our globally acclaimed work with premium Italian tomato brand Mutti. Here’s your roadmap to UK market success. Read More
Since 5th January 2026, the UK food and beverage advertising market has fundamentally shifted. New restrictions on Less Healthy Food and drink (LHF) advertising are now in force, sitting alongside existing HFSS (High in Fat, Salt or Sugar) rules and long-standing protections for children. If you’re a food and beverage brand with LHF products, you’ve likely felt the headache.
