Last Thursday, 650 people packed into the London Hilton Metropole to celebrate the best in public sector catering. Nineteen awards. One brilliant evening.
I am absolutely thrilled that from April 2026, Neil Brenson becomes Managing Director, alongside Susan Wickes in a joint MD structure at jellybean that reflects both the growth of our business and the direction we are heading.Read More
Consumer confidence has been stuck between -23 and -17 since the summer of 2024. Job security worries are growing. And yet the UK food to go market has not just held its ground. It has grown.
Right now, someone is asking an AI tool which food brand to buy. Which sauce, which drink, which supplier to call. And the answer they get won’t come from a Google search. It won’t link to your website. It will be a single, confident recommendation from ChatGPT, Gemini, Claude or Perplexity and more. If it doesn’t include your brand, you simply don’t exist in that moment.
Food in Healthcare – It’s not about being cheap. It’s about quality and value.
Two firsts for Arena
Thursday the 5th of March marked a milestone for Arena. Not one, but two firsts; the Importance of Healthcare Catering was Arena’s inaugural breakfast event and its first ever sector-focused gathering.
The B2B Marketing UK Agencies Benchmarking Report 2026 is out, and we’re delighted that jellybean has been named both as a Top 10 UK Market and Strategy Planning Specialist (coming in at no.7) and a Top 40 UK B2B Marketing Agency (coming in at no.34).
A rallying call for UK foodservice manufacturers waiting out the storm.
When a jockey becomes unseated in the throng of hard-fought steeplechase; they are taught, as if it needed teaching, given the immediate danger of being crushed to buggery by pairs of onrushing fetlocks, to adopt the foetal position and pray.
Something interesting is happening in design right now. After years of ever-cleaner interfaces, flatter logos and AI-generated everything, brands are reaching for rough edges. Handmade textures. Ink on paper. Typefaces that look like they were cut out of a magazine.
Here’s the uncomfortable truth from this year’s shopper, retailer and category conference: brands aren’t losing because they lack insight. They’re losing because they can’t execute brilliantly using the right insight. Read More
This week saw Lumina Intelligence host a webinar that challenged many of our assumptions about sustainability in the food and drink sector. The session revealed a significant shift in consumer attitudes around sustainability set to impact foods and drink brands in 2026.
The UK market represents an incredible opportunity for international food and drink brands. With discerning consumers, a sophisticated retail landscape, and strong demand for brands with provenance, it’s no wonder the UK is viewed as a priority market to support global brand expansion. However, what works brilliantly in Milan, Barcelona, or Copenhagen doesn’t always translate seamlessly to Manchester, London, or Edinburgh.
Breaking into the UK market as an international brand presents unique challenges and incredible opportunities. You may be a household name in your home country, or even across multiple markets, but the UK requires a localised approach to truly succeed. At Jellybean, we’ve helped numerous international brands navigate this journey, including our globally acclaimed work with premium Italian tomato brand Mutti. Here’s your roadmap to UK market success. Read More
There’s something genuinely uplifting about seeing 89 faces on a Teams call at 9am on a weekday morning. Not because they have to be there, but because they want to be. That was the opening to Hospitality Action’s Ambassador AGM, and it set the tone for what turned out to be one of the most moving hours I’ve spent in front of a screen in a long while.
I’ve always loved fried chicken. The crunch. The juice. The way it manages to be both comfort food and celebration depending on where you are and who you’re with. So, when H2O Publishing invited Nick and I to the inaugural Fried Chicken Championships at Big Penny Social in Walthamstow, it was a done deal.
Almost a third of people taking GLP-1 weight-loss medications have changed how they eat out. That’s not a niche trend. It’s a reset of purchase behaviour that marketing directors can’t ignore.
Since 5th January 2026, the UK food and beverage advertising market has fundamentally shifted. New restrictions on Less Healthy Food and drink (LHF) advertising are now in force, sitting alongside existing HFSS (High in Fat, Salt or Sugar) rules and long-standing protections for children. If you’re a food and beverage brand with LHF products, you’ve likely felt the headache.
