As a leading food and drink agency, the eating out market is our bread and butter (so to speak) which is why we are MCA Insight’s Forum members. One of the benefits of membership is access to their regular debriefs ensuring we are completely up to date on market trends and dynamics, so here are our top ten take-outs from the latest on the eating out market from MCA:
We recently attended the annual MCA Food to Go Conference at Ham Yard Hotel, London. With the MCA forecasting that the Food to Go market is set to reach a value of £21.2bn in 2019 and continue outperforming growth from the wider eating out market, it therefore represents a vital area of growth for operators. We heard from an array of fantastic speakers including Welcome Break, Sustainable Restaurant Association, LEON, Pret A Manger, Yo! Sushi, Eat and many more.
Here are 5 key themes arising from the day that we think will impact and drive Food to Go growth in 2019.
The way we eat is changing and choice is becoming more important than ever. Consumers want the opportunity to try new things and street food markets are providing a world of exciting opportunities right at their fingertips.
We recently attended the HIM Future of Convenience 2019 event and spent a fascinating day immersed in the exciting and ever-changing world of convenience retail. We heard from an array of speakers from retailers, suppliers and industry experts.
Today marks the official launch of an exciting new Jellybean Creative Solutions’ platform and service for challenger brands wanting to take-off in the food and drink market. JellyPad has been created especially for innovative and disruptive brands and offers a suite of essential PR & marketing services from our expert team who have a wealth of experience and a proven track-record in launching and growing new food and drink brands.