Neil Brenson is Our New Managing Director.
I am absolutely thrilled that from April 2026, Neil Brenson becomes Managing Director, alongside Susan Wickes in a joint MD structure at jellybean that reflects both the growth of our […]
If you’re a food and drink brand, we get it. This world moves fast — and we’ve spent nearly four decades helping brands like yours win. Proudly independent and employee-owned, Jellybean blends strategy, creativity and deep category know‑how to deliver ideas that don’t just turn heads — they move products.
In an age of content overload, brands need stories that stand out and stick. Our campaigns build fame, awareness and emotional connection.
We’ve spent decades building food and drink brands into household names. From launch campaigns to big brand moments, our PR and engagement activity has appeared across national media, trade press and social channels. We understand how to translate brand stories into headlines, shareable moments and lasting connections.
At the heart of everything we do are our values: creative courage, collaboration, care and expertise. Every campaign is delivered by a carefully selected team of strategists, creatives, project managers, content creators, analysts and researchers chosen specifically to support your brand’s unique goals. This tailored team approach ensures every project benefits from the perfect blend of insight, creativity and delivery excellence.
Our team delivers high-impact PR strategies, media relations, creative stunts, brand partnerships, ambassador programmes and experiential events. Whether it’s securing earned media coverage, staging a headline-grabbing launch event, an immersive experiential or building a long-term advocacy platform, we know how to create brand fame.
We’re trusted by leading FMCG brands because we understand their world. Our campaigns have won major marketing awards and helped brands achieve record-breaking awareness and engagement. We know how to turn a PR idea, event or experience into measurable impact.
Our reputation is built on delivering what we promise. Brands stay with us for years because we combine strategic thinking, creative energy and seamless execution. We treat your brand like our own.
Today’s consumer expects authenticity and storytelling that resonates. Consumer PR and Brand Experiences isn’t just about coverage or simply showing up — it’s about building trust, driving engagement and connecting with audiences in memorable and meaningful ways. In food and drink, where emotion drives purchase, this has never been more critical.
Stay ahead with the latest retail, shopper, and consumer trends, strategies, and creative inspiration from our experts.
I am absolutely thrilled that from April 2026, Neil Brenson becomes Managing Director, alongside Susan Wickes in a joint MD structure at jellybean that reflects both the growth of our […]
Right now, someone is asking an AI tool which food brand to buy. Which sauce, which drink, which supplier to call. And the answer they get won’t come from a […]
Here’s the uncomfortable truth from this year’s shopper, retailer and category conference: brands aren’t losing because they lack insight. They’re losing because they can’t execute brilliantly using the right insight.

Interested in learning how to market your food and drink brand to UK consumers? Read more in our ‘Essential Guide to Marketing Your Food or Drink Brand to UK Consumers’

Interested in learning more about Convenience Retail Marketing? Read more in our Essential Guide to Convenience Retail Marketing
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