Actiph Water

Retail PR / Consumer PR / Retail/Consumer / Integrated

the task

Work with leading alkalinised water brand Actiph Water and Disney to elevate the awareness of Actiph Water and Disney’s Marvel Studios partnership, for the new Thor release: Thor: Love & Thunder, across both consumers and food and drink industry decision makers.

the solution

An integrated campaign that created genuine excitement and buzz, put product into hands, and drove quality earned media coverage.

Through high impact PR outreach and gifting we engaged key trade and consumer media and influencers. Comms focused on the big-screen partnership that played on the link between Actiph’s electrically charged water and the God of Thunder himself, plus heatwave hydration and more. Everything was underpinned with a clear call to action to head to stores to grab the range of limited edition bottles.

Our experts in retail consumer PR & Marketing, along with our in-house design studio, produced a set of high impact press packs and FSDUs (supporting retailers stocking the limited edition range), all the while adhering to Disney’s Marvel Studios exacting guidelines.

In addition to writing and releasing trade and consumer comms and creating and sending press packs, jellybean also supported Actiph Water with consumer sampling. We helped the team maximise the opportunity to sample as many consumers as possible during the official screening day in Leicester Square, with the creation of eye-catching mobile sampling units.

the results
  • 29 pieces of coverage were earned over the campaign period, across print, digital and social media
  • Almost 4 million consumers and trade professionals saw the campaign message and key visuals
  • Standout coverage sources included The Grocer, Conveniencestore.co.uk, Total Film and Sci-Fi Now
  • 1,400 bottles sampled at the Leicester Square event
From the outset, the jellybean team’s collaborative, supportive style made them a joy to work with. So much so that, once we were underway, we increased their involvement in the wider campaign to benefit from their expertise beyond the initial brief!
Chief Marketing Officer, Actiph Water

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    Leatherhead,
    Surrey
    KT22 8DY
Ecologi