Retail PR / Consumer PR / Retail/Consumer / Integrated
Work with leading alkalinised water brand Actiph Water and Disney to elevate the awareness of Actiph Water and Disney’s Marvel Studios partnership, for the new Thor release: Thor: Love & Thunder, across both consumers and food and drink industry decision makers.
An integrated campaign that created genuine excitement and buzz, put product into hands, and drove quality earned media coverage.
Through high impact PR outreach and gifting we engaged key trade and consumer media and influencers. Comms focused on the big-screen partnership that played on the link between Actiph’s electrically charged water and the God of Thunder himself, plus heatwave hydration and more. Everything was underpinned with a clear call to action to head to stores to grab the range of limited edition bottles.
Our experts in retail consumer PR & Marketing, along with our in-house design studio, produced a set of high impact press packs and FSDUs (supporting retailers stocking the limited edition range), all the while adhering to Disney’s Marvel Studios exacting guidelines.
In addition to writing and releasing trade and consumer comms and creating and sending press packs, jellybean also supported Actiph Water with consumer sampling. We helped the team maximise the opportunity to sample as many consumers as possible during the official screening day in Leicester Square, with the creation of eye-catching mobile sampling units.