The Task
Increase awareness of Camp Coffee and its versatility in drinks, cakes, and bakes amongst a younger demographic.
The Solution
Building on our existing influencer ambassadorship with baker extraordinaire Juliet Sear, we devised and executed an experiential baking masterclass which we invited competition winners, consumer & trade media and influencers along to. Guests were treated to an incredible evening at the Big Bake Tent in London which we took over for the evening, complete with bespoke branded touches throughout. This wonderfully personalised experience included Camp Coffee cocktails, a hands-on baking demonstration with Juliet, goody bags full of amazing merch, and of course a Camp Coffee cake creation to take home along with some fantastic memories.
The Results so far…
- Scores of social media posts from influencers and media
- Social engagement running into millions
- Increased understanding and appreciation of Camp Coffee from guests
- Excellent feedback from guests, Juliet, and client