Consumer PR / Foodservice / Retail Consumer
Jellybean took on an exciting mission to bring Cottage Delight’s luxury Christmas collection to the forefront. Under the theme of “Sparkling Festive Celebration,” our aim was to create a PR campaign that would truly stand out and spread Christmas cheer.
Our approach was simple yet effective. We wanted to capture the attention of adults, families, couples, and those who wanted to make a lasting impression during the Christmas season. With a range that boasted premium ingredients and charming jars, we knew it was perfect for creating mouthwatering Christmas recipes and adding a touch of elegance to any festive table. Not to mention the selection of gift sets, ideal for those seeking a special gift of luxury during the season.
Our strategy unfolded seamlessly. We made sure the collection took the spotlight by featuring it in popular foodie and recipe publications. These platforms became the canvas for our culinary creativity, showcasing the collection’s potential to transform ordinary recipes into extraordinary delights.
But we didn’t stop there. Recognizing the gift-giving spirit of the season, we ensured that the collection made its mark in consumer gift guides too. These guides became a showcase for the collection’s elegance and sophistication, capturing the attention of those on the lookout for something unique and special.
The results were as sparkling as the range itself, we achieved more than 80 pieces of coverage in both print and digital media. Names like Best, Bake & Decorate, Food Heaven, Home Style, Love it, and My Weekly featured the collection prominently, highlighting its seasonal charm, delightful recipes, and gifting potential.
Our campaign reached a wide audience, totalling an impressive 10 million. Every piece of coverage featured the collection’s visuals, ensuring it left a lasting imprint. Key messages, including stockist details, were seamlessly integrated into 100% of the coverage, creating a brand resonance that was hard to miss.
Our digital PR strategy paved the way for even more engagement. Over three-quarters of our digital coverage included backlinks, making it easy for readers to explore and purchase the collection. This not only drove traffic but also resulted in conversions, making the campaign a success in terms of both visibility and sales.
In a nutshell, the PR campaign for Cottage Delight’s luxury Christmas collection was a festive tale of success, where simplicity met creativity, resulting in a campaign that truly sparkled in the spotlight.