Retail PR / Consumer PR / Influencer Marketing / Social Media
To support the UK launch of Ritter Sport’s new Salted Caramel & Orange 100g chocolate bars, with a bold and exciting ‘impossible not to share’ campaign targeting its core demographic of women 40+.
Using the key insight that 40+ women can sometimes be a little bit promiscuous when it comes to chocolate bars, we came up with the ’Start Your Love Affair With The Square’ campaign. We knew that after biting into Ritter Sport’s chunky chocolate, filled with natural ingredients, consumers would fall in love with the taste and texture and so we got all flirty and enticed them to start their ’Love Affair* with the famously square shaped bar.
We did this through a two month campaign including knock-out celebrity social media partnerships with Denise van Outen and Nadia Sawalha, along with our hardworking press office, plus influencer gifting and sampling to get product into hands, mouths and bath tubs! (All will be revealed if you read on – not literally!)
38 standout pieces of coverage spanning consumer media (including the likes of Hello, Daily Star, Best and Chat), plus trade and social media. Reach in excess of 21 million.
On the back of the huge popularity and media interest in Nadia’s tongue in cheek content we took her along for a guest appearance and sampling at Sainsbury’s HQ, plus arranged a Christmas product giveaway to Nadia’s fans on social media with a reach of 600,000+ .