The Cheeky Panda Wipes Land in Boots

PR / Consumer PR / Trade PR

the task

Towards the end of 2022, sustainable personal care, beauty and baby brand, The Cheeky Panda, managed to secure a nationwide Boots listing for its Biodegradable Bamboo Cleansing Facial Wipes (in Unscented and Coconut). As winner of The Grocer’s New Product Awards 2022 ‘Personal Care’ category (Coconut variant) the wipes received glowing comments from the judges including ‘ticks all the boxes’ for the eco-minded consumer, and that its ‘emphasis on sustainability wasn’t to the sacrifice of functionality’. So, we knew we had a standout product on our hands, we just needed to spread the word for our B Corp Certified client.

The Cheeky Panda Wipes Land in Boots
the solution

With Christmas falling between the potential announcement date and the product’s in-store date, we decided to have some fun with our press send-out and tap into the Christmas party opportunity. What better than a Christmas party press pack to take our journalist friends from the start of the evening’s festivities all the way to the end? A pre-mixed Pina Colada made the perfect sharpener to kick the evening off in style (along with The Cheeky Panda’s bamboo straws to preserve the perfect lipstick pout) and then, for when the evening was at an end, we included a pack or two of the new wipes so they could gently remove their make-up when it was time to hang up their party shoes. We issued circa 20 press packs to beauty, lifestyle and sustainability journalists writing for the nationals, women’s glossies and online and print lifestyle and sustainable-living outlets. We also made sure a wider set of journalists also heard about the news and were offered samples of the sustainable, bamboo-based biodegradable wipes. Not forgetting the trade, a dedicated trade press release was also shared with a specific set of media informing them of the significant listing for The Cheeky Panda brand.

the results

33 standout pieces of coverage spanning consumer media (including the likes of Daily Mirror, Daily Express, Sunday Sun, Love It, Pick Me Up and Manchester Evening News), plus trade and social media. Reach circa 1.2million!

“The team at jellybean have been able to deliver a clear and succinct message for the launch of The Cheeky Panda Beauty Wipes into Boots across both trade and consumer press. I have been delighted with the coverage generated and the breath of titles which we have been included in. This level of attention to detail in the execution of the campaign by the team at jellybean has been noticed not only within our business, but has been commented on by customers who have noticed the increased coverage of The Cheeky Panda within the media.

This is the third company where I have had the pleasure in working with jellybean and I am yet to be disappointed by the fantastic results which they’re consistently able to deliver. ”

retail & brand marketing manager, the cheeky panda ltd

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY
  • +44 (0)1372 227950
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