PR / Consumer PR / Trade PR
Towards the end of 2022, sustainable personal care, beauty and baby brand, The Cheeky Panda, managed to secure a nationwide Boots listing for its Biodegradable Bamboo Cleansing Facial Wipes (in Unscented and Coconut). As winner of The Grocer’s New Product Awards 2022 ‘Personal Care’ category (Coconut variant) the wipes received glowing comments from the judges including ‘ticks all the boxes’ for the eco-minded consumer, and that its ‘emphasis on sustainability wasn’t to the sacrifice of functionality’. So, we knew we had a standout product on our hands, we just needed to spread the word for our B Corp Certified client.
With Christmas falling between the potential announcement date and the product’s in-store date, we decided to have some fun with our press send-out and tap into the Christmas party opportunity. What better than a Christmas party press pack to take our journalist friends from the start of the evening’s festivities all the way to the end? A pre-mixed Pina Colada made the perfect sharpener to kick the evening off in style (along with The Cheeky Panda’s bamboo straws to preserve the perfect lipstick pout) and then, for when the evening was at an end, we included a pack or two of the new wipes so they could gently remove their make-up when it was time to hang up their party shoes. We issued circa 20 press packs to beauty, lifestyle and sustainability journalists writing for the nationals, women’s glossies and online and print lifestyle and sustainable-living outlets. We also made sure a wider set of journalists also heard about the news and were offered samples of the sustainable, bamboo-based biodegradable wipes. Not forgetting the trade, a dedicated trade press release was also shared with a specific set of media informing them of the significant listing for The Cheeky Panda brand.
33 standout pieces of coverage spanning consumer media (including the likes of Daily Mirror, Daily Express, Sunday Sun, Love It, Pick Me Up and Manchester Evening News), plus trade and social media. Reach circa 1.2million!
This is the third company where I have had the pleasure in working with jellybean and I am yet to be disappointed by the fantastic results which they’re consistently able to deliver. ”