Hello and welcome to the very first edition of the Digital Download from Jellybean Creative. My name is Andy Wickes and the idea here is hopefully a pretty simple one. Each week we plan to cut through the white noise of digital advice, tools, technologies, apps, platforms, acronyms and jargon, and to provide you our audience with an executive summary of what we think you need to know each week. Time is of the essence so we plan to keep things short. Very short! The plan is give you what you need to know in under two minutes. This is a quick espresso shot of digital that you can fit in between meetings or phonecalls or checking your email. Quick, smart and succinct.