Whilst recently visiting the Mutti headquarters which are situated on the outskirts of Parma city centre, there was a free day in the schedule which meant it was the perfect time to discover some iconic food items from the local area. Parma, Italy, is a culinary haven renowned for its diverse range of traditional dishes and flavours. As a huge lover of Italian cuisine and history, this was a fantastic foodie experience and a must do when visiting the Italian food valley.

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You’ll no doubt be more than familiar with the four core tastes -sweet, salty, sour and bitter. But as a multi award-winning food and drink agency we thought it was only right that we make sure you’re familiar with the fifth, Umami. This term directly translates to the “essence of deliciousness” in Japanese. “Oo-ma-mi” is typically mistaken for a salty taste but more commonly described as “complex” and “a lasting flavour” that deepens and intensifies the taste of a dish.

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The 10 points to create a killer marketing brief

If you have ever wondered how to brief your marketing agency to get the very best work out of them then here’s a cheat sheet to help focus your thinking and inspire your next great campaign. It all comes down to the why, how, what & when…

But firstly, what is a marketing brief?

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