Social media marketing is often treated as a numbers game. The bigger the figure, the better you’re doing, but we understand that when it comes to effective marketing, quality always trumps quantity.
Valentine’s day is a popular holiday to celebrate with our loved ones – whether this is a partner, family or even a pet (27% of people would buy a present for their pet and one third would rather spend the day with their pet than their partner (National Retail Federation) – Whisky, will you be my valentine next year?
TikTok is dominating consumer social media and continues to grow, with 1 billion users internationally, up from 54 million in 2018. With such an impressive reach, TikTok viral food products and recipes have the power to monumentally influence business and consumer purchasing.
An international experience even the pandemic can’t get in the way of
Brazil is a vast and diverse country, with strong regional characteristics, looks and tastes. But if you are planning a visit – or just curious and can’t wait until the pandemic is over to try the South American flavours – you can easily find Brazilian restaurants in England. These are a few dishes you must not leave without trying.
It’s a truism that if the roast is the king of dinners, then the Christmas dinner is the irrefutable king of the roasts. Turkey is traditional but can be bland and polarising. It’s also notoriously easy to ruin by overcooking, especially if you have ‘self-medicated’ with a pre 8am libation. Though many plump for tradition, the choice of Christmas roast centrepiece is uniquely individual to each household. Can we do better? Dare we? Here, I weigh up the festive proteinoid centrepiece alternatives so you don’t have to.