We’ve rounded up what we feel are the top ten key considerations for brands to ensure they continue to be aligned with today’s consumer. Take as may of these as you can into consideration when planning your forthcoming food marketing.
In honour of Jellybean’s Retail and Consumer Team recently being appointed consumer and trade PR agency for popular London doughnut chain, Doughnut Time, I’ve decided to explore the history of the much loved doughnut.
Last month I travelled across the globe to the culinary mecca that is Vietnam, home to thousands of independent street vendors, bars and restaurants. I started off my trip in the bustling and vibrant capital of Hanoi. Hanoi is known for its busy streets of cars, mopeds and motorbikes (which can sometimes be spotted carrying a family of four!). You soon get used to the bustling streets and the process of crossing the road (you just walk, and the traffic will weave around you). As with all our adventures, we take our findings back to Leatherhead and use it to inform what we do as a food service agency.
Britain is a nation of animal lovers. The PDSA estimates that 24% of the UK adult population own a dog with an estimated population of 8.9 million pet dogs in the UK. So with so many of us devoted to our furry friends it makes good business sense to pander to our pets and offer dog friendly dining and accommodation. Once the domain of the country pub, fine dining restaurants and hotels across the UK are embracing the ‘hound pound’ as a valuable revenue stream.