In the fast-evolving digital landscape, B2B food and drink brands are leveraging social media to build stronger networks, drive sales, and boost brand visibility.
LinkedIn, as the world’s largest professional networking platform and the oldest (21 years this year and counting), has become an important tool in these efforts, offering unique opportunities to connect with the right audiences.
Credit to Infrared – Image licensed under Creative Commons
The traditional sales funnel marketing model is giving way to more sophisticated marketing approaches that prioritise integrated customer journeys and long-term relationships over one-time transactions. We’ve entered the age of the “Infinity Loop.” As a leading food and drink marketing agency we always ensure we are on top of trends be they food and drink or marketing theory.
It’s wedding season! And, as an incoming Bridesmaid, ‘wedding trends’, ‘hen party ideas’ and ‘wedding reception décor’ are all my Google account has seen recently.
Each year sees new trends in the wedding industry – child-free celebrations, unplugged ceremonies, live painting and even holiday hen dos.
But, as a perpetually hungry individual, there’s one thing on my mind when it comes to weddings – the food. So, what better pastime than to explore the biggest food and drink trends inspiring brides and grooms to be, so, join me as I delve into what wedding planners are committing to this year.
It’s that time of year when you log onto Instagram and your feed is flooded with the latest NPD food and drink the world has to offer… but all is not as it seems.
We’ve collated some of our favourite April Fool’s pranks we saw this year – and honestly, some aren’t too bad!
Anti-marketing is seemingly on the up once more, with Oatly, Surreal and Days all leaning into, whilst simultaneously calling out, traditional marketing methods. Although outwardly work-shy in approach, this tactic is entirely well-thought-out and speaks to increasingly savvy consumers in a relatable, funny and memorable way. It seems the subtle art of not giving a f***, actually includes giving many f***s, and could be paving the way for a new type of tongue-in-cheek advertising.