As social media and YouTube continue to skyrocket, it’s clear that brands can’t afford to ignore the power of video. With 90% of businesses integrating video into their marketing strategies, and audiences spending an average of 17 hours a week watching content online1, video is where brands need to focus in order to generate leads, attract new audiences and raise awareness.

Video is now the most popular content type for boosting social media engagement2, and platforms like YouTube and TikTok are leading the way. Now, Instagram, Facebook, and even LinkedIn, are following suit, by using video to engage users.

Why video case studies?

As a leading food and drink marketing agency, we know just how important brand visibility is, and one of the best ways to achieve this is through video case studies. These real-life examples not only showcase your product in action and highlight the benefits – such as versatility, quality or ease of use – but also provide an opportunity to partner with influential personalities to amplify social media presence and build trust through genuine third-party endorsement.

Videos allow viewers to see the value of your product in a tangible and relatable way, leaving a lasting impression. According to our chef research, nearly 60% of chefs use word of mouth recommendations when choosing what products to use in their professional kitchen3, showing just how essential both trust and credibility can be in the food and drink industry. By featuring chefs or industry professionals in your videos, you can offer an authentic look at your product, whilst leveraging their audience to inspire others.

Key Elements of a Compelling Video Case Study

Video case studies are all about creating an engaging and high-quality piece of content that will resonate with the audience and drive results. High-quality visuals and clear audio will reflect positively on your brand, whilst short and focused videos work best at keeping viewers engaged, with 96% of viewers preferring short-form videos for quick and effective product education4.

Authenticity is key when considering this medium. Featuring real life customers and sharing their experiences not only builds trust and credibility but showcases actual results. Take a look at our case study with McCormick and Bodean’s, which demonstrates McCormick’s new product – Cattlemen’s Kansas City BBQ Sauce after a 3-month trial. These testimonials highlight the opportunities that potential customers could be missing out on.

Partnering with chef influencers can enhance your case study’s reach, but it is important to work with collaborators who align with your brand values and have a true connection with your target audience. This ensures credibility and resonates more deeply with customer/consumers.

Finally, ensure you have a clear call to action at the end of your video, and in any corresponding copy, tell potential customers/consumers exactly what the next steps are, such as linking through to the product on Amazon or wholesaler sites. This is key to impact consumer purchasing decisions.

 Building Lasting Relationships

Video case studies can help to build lasting relationships with key customers. By showcasing a customer’s success story, you can help to foster trust and loyalty. When people see their story featured in an engaging way, it reinforces the positive experience with your brand, which can turn satisfied customers into longer-term advocates, who are more likely to recommend your products to others.

Video case studies also offer an opportunity to create relationships with potential or future users of your product or service. When they see real-life examples of success, it can make them more inclined to engage with your brand. Building these relationships is not only key in creating brand awareness, but also lends an authentic feel to your brand.

 Measuring success

Video marketing not only improves engagement, but also boosts important metrics such as SEO, brand awareness, and of course sales. It offers a versatile way of showcasing your brand and can be utilised across multiple touchpoints, such as on social media sites, and on your brand’s website. For example, studies show that including video content on landing pages can increase conversions by up to 80%5.

By tracking metrics such as video views, link clicks, likes and shares on social media, you can evaluate the success of your video case studies, as well as any results from the collaboration. For example, in our recent collaboration between McCormick and Boojum, Boojum found that their LTO with Cholula resulted in 103,000 portions sold, equating to a 30% share in chicken portions. Results like this can provide data to use in your marketing to highlight how your brand can help others.

 There’s no doubt that video case studies are a great way for food and drink brands looking to grow on socials. By integrating video marketing as a key part of your strategy, it can help expand brand reach, enhance credibility, and create those lasting connections with consumers and operators alike.

If you need help with video marketing and are looking to propel your brand to new heights, get in touch with us today @jellybeanagency.

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1 Hubspot, The Ultimate Guide to Video Marketing, May 2024

2 Aspiration Marketing, Most Engaging Content: Results in Marketing in 2025, November 2024

3 Jellybean Creative, Chefs on Social Report, 2023

4 Kajabi, Why Short-Form Video Is Popular, March 2024

5 Eye View Digital, Conversion Optimization, 2019