Arena Summer Event
As a leading food and drink agency we pride ourselves on keeping abreast of the latest developments in the world of foodservice and a key part of that is attending the regular Arena networking events. This week saw the summer event, held at the roof top venue of 30 Euston Square, it was impressively jam-packed with content and of course a rather fabulous lunch to boot. The day kicked-off with a presentation on the breakfast and brunch market from Deli France. As the only meal occasion in growth (at time of publication) it’s little wonder there is a desire to really understand the consumer drivers around this growing opportunity. Unsurprisingly, as with most of out of home eating market, there is a split between health and indulgence and with our busy lifestyles convenience is a big factor. As well as the more functional breakfast on-the-go, the rise of brunch was also examined in our millennial led ‘insta-focused’ world where brunch has become the go to for meeting up with friends. (For the full report visit www.delifrance.com/uk/breakfast-brunch-report to download.)
