Category: Retail

Awards & Events, Retail

25th April 2025

The Ultimate Guide to UK Food Festivals

Calling all food lovers! If you, like us, enjoy top-notch street food, celebrity chef demos and live music, food festivals are a must-visit.

The UK has endless opportunities for food lovers to get out and about and experience a diverse range of cuisines, with everything from gourmet dining to sizzling street food on offer across the country. Whether you’re into Michelin-starred cuisine, BBQ feasts or artisan delicacies, there’s a festival for every palate. Here are a few you might like to sample in the coming months…

Helena Strassel

Retail, Uncategorised

7th April 2025

HFSS: What is it, and what’s changing?

HFSS has been hitting the news a lot recently. Journalists, government advisors, food and drink brands, as well as health officials have all joined in the conversation, but with so much chatter, are you clear on what is going on?

Below, we’ve prepared a small* summary on what HFSS is, what laws are coming in and who they might affect.

Caitlin Hynd

Awards & Events, Retail

19th March 2025

Make it Mutti… and Make it Award-Winning!

We’re thrilled to announce that the Make It Mutti Immersive Dining Experience has been crowned Best Marketing Campaign at the World Food Innovation Awards 2025! Recognised for its bold creativity and immersive storytelling, the activity has set a new benchmark for brand activation in the food industry.

Neil Brenson

Tesco’s AI - a nudge in the right direction or a nudge too far?

Industry News, Interesting Stuff, Retail

11th November 2024

Tesco’s AI – a nudge in the right direction or a nudge too far?

I was recently featured in an article by grocery industry bible The Grocer on the hot topic of Tesco’s Club Card AI. Tesco CEO Ken Murphy recently said artificial intelligence could be used to monitor how customers were shopping to help persuade them towards healthier choices. He said: “I can see it nudging you over time, saying: ‘I’ve noticed over time in your shopping basket that your sodium salt content is 250% of your daily recommended allowance.”

Neil Brenson

Interesting Stuff, Retail

25th October 2024

From Boo to Boom: This Year’s Halloween Brand Collaborations

Halloween 2024 is fast approaching, and so is the surge of creative brand collaborations in the food and drink sector. This year, even the most traditional brands are stepping out of their comfort zone and teaming up with partners to deliver innovative, attention-grabbing products and campaigns. Whether it’s an unexpected flavour twist, or quirky, cross-industry partnerships (think sausage roll socks by Greggs and Primark), these collaborations are letting brands tap into each other’s audiences while generating buzz and excitement through limited-edition, themed offerings.

Liv Martin

'Make it Mutti' Reaches New Heights with an Immersive Tomato Dining Experience at Saatchi Gallery

Industry News, Jellybean News, Retail

24th September 2024

‘Make it Mutti’ Reaches New Heights with an Immersive Tomato Dining Experience at Saatchi Gallery

This month, we have brought our latest client campaign platform Make it Mutti to life in an extraordinary way, staging a 3-night immersive dining experience at the Saatchi Gallery, London (17-19 September 2024). This unique event, took invited guests on a culinary journey through the life cycle of the tomato, combining incredible food, technology, and multi-sensory storytelling in a celebration of the tomato and Mutti’s heritage and values.

Neil Brenson

Influencer Marketing, Retail

2nd August 2024

Who Made the Cut? We Reveal our Top 25 Food & Drink Influencers!

This summer jellybean is excited to launch our first Top 25 Food and Drink Influencers Report. The report highlights the rising stars across the food and drink scene from cooking at home and eating out, to vegan, drinks, and chef influencers.

Susan Wickes

Insight, Interesting Stuff, Retail

1st May 2024

To Infinity Loop Marketing and Beyond the Sales Funnel

Credit to Infrared – Image licensed under Creative Commons

The traditional sales funnel marketing model is giving way to more sophisticated marketing approaches that prioritise integrated customer journeys and long-term relationships over one-time transactions. We’ve entered the age of the “Infinity Loop.” As a leading food and drink marketing agency we always ensure we are on top of trends be they food and drink or marketing theory.

Neil Brenson

Interesting Stuff, Retail

4th April 2024

April Fool’s – The Good, The Bad, The Ones we Want to Try

It’s that time of year when you log onto Instagram and your feed is flooded with the latest NPD food and drink the world has to offer… but all is not as it seems.

We’ve collated some of our favourite April Fool’s pranks we saw this year – and honestly, some aren’t too bad!

Caitlin Hynd

Industry News, Interesting Stuff, Retail

18th March 2024

The Rise of DGAF Marketing

Anti-marketing is seemingly on the up once more, with Oatly, Surreal and Days all leaning into, whilst simultaneously calling out, traditional marketing methods. Although outwardly work-shy in approach, this tactic is entirely well-thought-out and speaks to increasingly savvy consumers in a relatable, funny and memorable way. It seems the subtle art of not giving a f***, actually includes giving many f***s, and could be paving the way for a new type of tongue-in-cheek advertising.

Liv Martin

Top 10 London restaurants to wine & dine your Valentine

Interesting Stuff, Restaurant Reviews, Retail

25th January 2024

Top 10 London restaurants to wine & dine your Valentine

Wondering where to take your Valentine’s? Well, being both an avid foodie and a Londoner, I have the insiders track to the top London restaurants for your date. Most options are slightly off the beaten track and dare I say it… better than the typical hot spots in central London that will no doubt be bustling with other lovestruck couples.

Liv Martin

Interesting Stuff, Retail, World Food

20th December 2023

Festive Menus 2023

We all love a bit of fast food this time of year, whether to take away or eat out when about doing the last-minute Christmas shopping. Tuck into the festivities by grabbing yourself something off these Christmas menus to keep you going at the busiest time of year. We’re going to dive into much-loved fast-food chains as we take a look into their take on festive favourites.

Guest Blogger

Jellybean News, Retail, World Food

7th September 2023

Parma’s Dinner of the Thousand 2023

On Tuesday it was a delight to see the historic city centre of Parma transformed into a gourmet spectacle under the stars for the fourth annual Dinner of the Thousand (La Cena dei Mille). A thousand lucky guests embarked on a culinary journey like nothing I have seen or witnessed before.

Neil Brenson

Insight, Interesting Stuff, Retail

30th August 2023

Unwrapping Success: Launching Your Christmas PR Campaign

As September approaches and the kids go back to school – it can only mean one thing: Christmas is right around the corner. Savvy retail food and drink brands looking to position themselves as perfect Christmas gifts know that now is the prime time to roll out their Christmas PR campaigns. In this blog I’ll delve into why now is the perfect time to launch a campaign, explore various tactics brands can employ, and highlight how an agency like jellybean can help maximise results.

Neil Brenson

Interesting Stuff, Retail

6th February 2023

Love Island and a Career in Food and Drink Marketing: What Do They Have in Common?

Have you ever found yourself torn between two career paths? On one hand, there’s the allure of being in the spotlight and living life in the fast lane as a Love Island contestant. On the other hand, there’s the stability and challenge of a career in marketing. OK, maybe not a scenario many people might find themselves in, and it’s not the start of a mid-life crisis and career change, I promise. But I thought, hey, this would make for a fun blog, don’t you think? Well, you may be surprised to know that there are actually some striking similarities between these two paths. So, let’s take a deeper dive and explore the parallel worlds of reality dating TV and food and drink marketing.

Neil Brenson