jellybean is thrilled to celebrate an award season like no other!

We have been recognised by not one, but three award bodies in recent months, including the prestigious Drum Awards for Marketing (finalist), World Food Innovation Awards 2025 (winner) and Foodservice Packaging Association Awards (winner). These global and UK programmes acknowledge excellence and innovation in marketing, the food & drink industry, as well as the packaging sector.

We are very proud to have been recognised in The Drum Awards Experiential category and awarded Best Marketing Campaign at the World Innovation Awards for its ‘Make It Mutti’ Immersive Dining Experience. Held at London’s Saatchi Gallery over three nights, the event took guests on a culinary journey through the life cycle of the tomato. Combining incredible food, technology, and multi-sensory brand storytelling in a true celebration of the tomato, the event highlighted how tradition and innovation can come together to create an unforgettable in real life experience.

With jellybean’s foodservice and hospitality experience stretching nearly 40 years, we are also thrilled to have earned award recognition within the equipment and packaging industry with our client Wrapmaster®. The leading wrap brand was awarded Marketing Campaign of the Year at the Foodservice Packaging Association Awards, for its Return To Recycle by Wrapmaster® campaign, in partnership with SUEZ UK.

The scheme encourages chefs and foodservice operators to responsibly recycle any end-of-life food wrap dispensers in exchange for a free replacement. The dispensers are then reprocessed to create new white goods and reduce the burden on landfill. The multifaceted campaign leveraged digital platforms, engaging video animation, as well as combining organic and paid-for social, plus PR, to raise awareness and help educate the foodservice and packaging industry.

Our Managing Director, Susan Wickes had this to say;
“From the world’s finest ingredients to chef-trusted equipment, we are thrilled to have two very different, but equally innovative campaigns recognised by such prestigious award bodies. A huge thank you to our clients, Mutti and Cofresco Foodservice for making them such a success and of course our talented bean team who continue to push the boundaries in creative and strategic thinking.’

Established in 1987, we are a Surrey-based, employee owned trust that has grown year on year to become one of the leading integrated food and drink agencies and houses multi-award winning out-of-home, consumer and retail divisions.

If you’d like to discover how jellybean can support your food and drink brand, why not get in touch for a chat today.

Gemma Felstead
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