At a recent Alliance of Independent Agencies event, I heard a staggering statistic that there are now around 30,000 agencies in the UK, with 16,000 of those set up in the last 10 years! With so much competition and increased pressure on marketing budgets it’s never been more important to have a clear specialism as an agency. Thankfully, jellybean has always been all about food and drink, from our foodservice roots to our natural evolution into retail and consumer. For over 37 years we have been laser focused on food and drink be it foodservice, retail, convenience or consumer. Of course, the downside to being a sector specialist is that you can limit your potential growth into other areas and on occasion come up against client conflict. We believe the upside far outweighs these factors as we have created a clear vision for our business and team, attract other likeminded food-obsessed colleagues and build a depth of knowledge that can help clients’ brands and businesses grow.
The hospitality industry is undergoing a major transformation, thanks to Artificial Intelligence (AI). From improving operational efficiency to enhancing guest experiences, AI is reshaping how businesses operate. A recent report by CGA powered by Niq with industry leaders found the following:
It feels like it has been an age since I last wrote about the ‘soon to come in’ Food Waste Legislation, and that’s because it has! However, we are now at a point where the UK government has given some clarity around the significant changes to waste handling that are now required of businesses across England.
As we usher in 2025, the food and drink industry is poised for exciting changes. As a leading food and drink marketing agency, we’re here to help you navigate these trends and turn them into actionable strategies. Here’s a deep dive into some of the trends set to shape the industry in 2025 and how you can leverage these insights to stay ahead.
