At a recent Alliance of Independent Agencies event, I heard a staggering statistic that there are now around 30,000 agencies in the UK, with 16,000 of those set up in the last 10 years! With so much competition and increased pressure on marketing budgets it’s never been more important to have a clear specialism as an agency. Thankfully, jellybean has always been all about food and drink, from our foodservice roots to our natural evolution into retail and consumer. For over 37 years we have been laser focused on food and drink be it foodservice, retail, convenience or consumer. Of course, the downside to being a sector specialist is that you can limit your potential growth into other areas and on occasion come up against client conflict. We believe the upside far outweighs these factors as we have created a clear vision for our business and team, attract other likeminded food-obsessed colleagues and build a depth of knowledge that can help clients’ brands and businesses grow.

A large percentage of our client work remains B2B and we have always been proud to feature in the Top UK B2B Marketing Agencies. Having ranked at a very respectable 49th in 2024 putting us in the Top 50 B2B agencies in the UK, this year we were thrilled to see that we had jumped to 33rd, rocketing 16 places and landing us very safely in the top 40. Not only that, we also ranked 20th in the ‘UK Content marketing and thought leadership specialists’ reflecting our strong focus on content marketing which is key to our integrated agency approach. Of course, these rankings would not be possible without the talent and hard work of our dedicated and expert team – so well done to all the beans! Here’s to 2025 and all it may bring!

Susan Wickes
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