It is fair to say that in recent years delivery has taken the eating out market by storm. This disruptive change in how we enjoy restaurant food brings with it both challenges and opportunities, which is why MCA has devoted a whole report to the subject. As Food Strategy Forum members and a leading food and drink strategic agency we went along to hear what they had unearthed. Here are our top ten take-outs:
Previously known as the MCA Foodservice Marketing Conference, the Winning In Foodservice Conference certainly covered marketing, but this year went further, hearing from a range of speakers covering everything from eco pubs to e-commerce. Packed with content there was a lot to take in and some great speakers, but if pressed for our key take-outs we would have to go with the following…
The Arena networking events are always a highlight in the hospitality industry calendar, but Lorraine and the team excelled themselves with this Autumn’s event at Haberdashers Hall. With not one, but six speakers and the culmination of the Hospitality Hero search, not to mention a fabulous three course meal from the CH&Co team and the usual excellent networking opportunities, the day was chock-full! Themed around the importance of maintaining brand reputation in an ever competitive market, we heard from a range of speakers all with differing backgrounds and angles on the issue.
As a merry band of devoted foodies, we’re fascinated by the Great British Chefs recent survey from a nationally representative panel of 4,000 people, which examines the attitudes and behaviours of the UK’s foodies. We couldn’t claim to be a leading integrated food and drink agency if we didn’t deliver the best and latest insight in the food and drink world, so with that in mind, let’s dive into our top ten take-outs:
I was recently asked to contribute to a feature in Convenience Store magazine about how a growing number of retailers in the sector are creating their own label brands and delivering a real point of difference and big profit opportunities. In the article https://www.conveniencestore.co.uk/your-business/retailer-brands-make-your-mark/596052.article I provided some important advice and top tips for any retailer who is looking to develop and launch a brand for themselves. For a full and extended list of the top 10 steps you need to follow and how to get you brand launch right you can read them here in this blog.
As a leading out of home agency we pride ourselves on keeping up to date with the latest trends and insights in the eating out market. Little wonder therefore that we are active MCA Insight Forum Members. Last week they held their quarterly debrief of the Eating Out in the UK Report and we were there to get the latest on the market. The report and briefing were, as always, hugely comprehensive but here are out top ten takeouts!
As the leading foodservice agency we make sure we always keep abreast of the latest insights and trends in the food and drink market, which is why we were once again delighted to attend the MCA’s Food Strategy Forum which this time took place at the Courthouse Hotel in Soho.
I was recently interviewed by The Grocer magazine for its feature on “how to get in front of a food and drink buyer”(The Grocer 27th April 2019). You can find a link to the full article here.
Helping challenger brands to explode onto the market
A prestigious food and drink award, particularly one that is voted for independently by consumers and or industry professionals has the power to help a challenger brand explode onto the market and unlock huge sales growth.
The annual Arena Savoy Lecture is one of the most hotly anticipated events of our industry. 12 months on from her last lecture Kate Nicholls, CEO of UK Hospitality – which represents 70,000 outlets – was back to share her thoughts on Brexit and what it means for the food and drink industry and food and drink agencies.
As a relatively new bean, this month’s MCA Food Concept Study Tour was a brilliant opportunity for me to gain some great insight into growing food trends, try some delicious food and feed my findings back to the food service design team.
As a leading food and drink agency, the eating out market is our bread and butter (so to speak) which is why we are MCA Insight’s Forum members. One of the benefits of membership is access to their regular debriefs ensuring we are completely up to date on market trends and dynamics, so here are our top ten take-outs from the latest on the eating out market from MCA:
We recently attended the annual MCA Food to Go Conference at Ham Yard Hotel, London. With the MCA forecasting that the Food to Go market is set to reach a value of £21.2bn in 2019 and continue outperforming growth from the wider eating out market, it therefore represents a vital area of growth for operators. We heard from an array of fantastic speakers including Welcome Break, Sustainable Restaurant Association, LEON, Pret A Manger, Yo! Sushi, Eat and many more.
Here are 5 Food to Go Trends arising from the day that we think will impact and drive Food to Go growth in 2019.
We recently attended the HIM Future of Convenience 2019 event and spent a fascinating day immersed in the exciting and ever-changing world of convenience retail. We heard from an array of speakers from retailers, suppliers and industry experts.
Thanks to MCA Insight and HIM for the fantastic and informative Food Strategy Forum last week. The new afternoon session allowed us to enjoy a fabulous lunch at the Soho Hotel before settling in to listen to the MCA team taking us through their 2018 summary insights into the Out of Home market performance and Foodservice Delivery.
Just as many brands are getting to grips with engaging millennials, Generation Z is emerging. Who are they? GZ are people who were born from 1995 onwards (13- 23 year old) – and they are starting to make their presence known as they enter the workforce and begin to earn their own income.
Every year MCA Insight holds its marketing in food service conference allowing food service marketing people to gather and hear from industry leading lights, as well as network and exchange learnings and ideas.
This month we visited the National Space Centre in Leicester for the launch of the hotly awaited Association of Convenience Store’s Local Shop Report. This annual report provides a wealth of information about the performance of the sector as a whole and highlights the key trends and developments that everyone working in convenience needs to know.
This Arena Autumn event rang the changes, with a new venue in the shape of the imposing Banking Hall in the heart of the City of London. The line-up included a talk on the market from Simon Stenning of MCA and the headline interview hosted by Mark Lewis of Hospitality Action with Frank Gleeson, CEO and Regional President of Northern Europe Aramark and Jon Knight, CEO of Jamie Oliver Restaurant Group. With the day billed as ‘When contract catering meets the high street’ for obvious reasons, Simon took to the stage to take us through an overview of the eating out market and then onto the dynamics affecting the branded restaurant and contract catering world. Some of the key take-outs included:
As a leading integrated food and drink agency we make it our business to keep up to date with the latest trends and dynamics in the eating out market. Part of this ongoing commitment is our membership of the MCA Forum who shared their latest report on the eating out market last week. As you can imagine this a hugely comprehensive report which covers off economic trends, operator challenges, consumer insights and much more (and well worth joining to receive). However, these are my top five take-outs from the half day briefing to help keep you in the loop when it comes to foodservice, hospitality and eating out as a whole.
