MCA Food Concept Study Tour – July 2018
On the 13th of July Clodagh & Ellie were the lucky ones to be chosen for this month’s MCA Food Concept Study Tour.

Drinks Trends
For an event entitled Alcohol Trends and Innovations the day’s conference included a surprising amount of content around the drive for low and no alcohol. Doubtless driven by those pesky Millennials and Gen Z lot who don’t seem to value the good old fashioned binge drinking culture my generation and those before worked so hard to establish (only joking). Equally the omnipresent march of the health and wellness trend, will have had a fair amount to do with it, as consumers look to reduce calories, drink less and generally consume more wholesome food and drink. That’s not to say volume drinking is dead, Jägermeister themselves don’t condone or promote the ‘Jägerbomb’, but there is no denying this consumer-led ritual is alive and well in UK bars and clubs. However, despite the UK having a drinking population of 30 million (the large majority of whom, 96%, drink within the recommended limits, with only around 4% straying into the realms of ‘a problem’ – I’ll refrain from naming any beans) there is an overall trend for consumers to drink less, but better, with an increased focus on the quality, provenance and brand story. Drink still plays an important part in our social culture, both out of home in bars and restaurants (on trade) and when purchased in retail to drink at home (off trade).

MCA Insight
On 8th June two of our beans – Laura and Leigh – joined the MCA Food Study Tour around London to discover the latest food trends that are impacting the out of home market.

MCA Menu & Food Trends Report April 2018
As a leading food and drink agency, specialising in foodservice, retail and convenience, we make it our business to stay on top of the latest trends. Pulling key tangible insights from market information and trends data is crucial to the work we do with our clients and therefore attending events such as the MCA debrief comes high on our agenda.

A Nation of Wasters
Research has indicated that, as a nation, we throw away a third of the food we produce. Aside from the harmful methane it creates when it ends up in landfill, and the huge amounts of resources used to create it (such as water and fuel for transport) being wasted, the real choker for me is the 8.4 million people in the UK who are struggling to afford to eat. This is equivalent to the entire population of London. 270,000 tonnes of the food that goes to waste each year is still edible. That’s enough for 650 million meals.

MCA Food Study Tour 2018
On the 6th April 2018, our very own Beans, Natalie and Nick, attended the MCA Food Study Tour in London to discover the latest food trends and of course, in true Jellybean style, try lots of new food and drink from up and coming concepts. They found some good’uns – take a look!
Please accept marketing-cookies to watch this video.

Arena Savoy Lecture 2018
The Arena Savoy Lecture is the jewel in the crown of the foodservice networking calendar, so as the leading foodservice agency, we were of course there in force. We were joined by our lovely clients from McCormick Flavour Solutions, official sponsors of the event, with their French’s Mustard and Frank’s Red Hot Sauces. The evening kicked-off with networking and bubbles (but of course) and the first talk of the evening, as Kate Nicholls, CEO of newly formed UKHospitality took to the stage to share what the merger of BHA and ALMR means for the industry. In a nutshell, the new trade body aims to ensure that the hospitality industry has a united and singular voice, which when you consider that the sector employs £2.9million people, accounts for 10% of UK employment, 6% of business and 5% of GDP, not to mention £130bn contribution to the economy (more than fashion and all the creative industries combined) and £40bn contribution to tax receipts, equal to the entire defence budget or the Brexit divorce bill, is a rather large voice indeed!

MCA Top of Mind Briefing 2018
The annual MCA Top of Mind Report debrief offers both an overview of the eating out market over the past year, as well as some predictions for the year ahead. Now in its 11th year, the briefing took us through macros trends, 2017 consumer behaviours, predictions for 2018, a state of the nation across casual dining, growth drivers, the results of their decision maker survey and of course concepts to watch for 2018.

Food to Go Conference 2018
The MCA annual Food To Go conference is a must attend for anyone in this dynamic sector and this year boasted some heavyweight speakers including the godfather of food to go, Julian Metcalfe of Prȇt and Itsu fame and Gerry Ford founder and group CEO of Caffè Nero. Currently the UK food to go market is set to reach a value of £20.7bn in 2018, outperforming the wider eating out market and retail with growth set to be around 2.8% compared to the 1.5% predicted growth for the eating out market, making it a land of opportunity for operators. But why is this? Well quite simply there are more of us, working longer and commuting more, we are ‘time-poor’ and grabbing food ‘on the hoof’ as table meals are replaced by food in the car, on the train, at our desks, etc. Whilst the proliferation of outlets and choice means that picking up food on the go is easy and we have a wide range of cuisines and formats to choose from.

6 key trends and take-outs for trade communications
The grocery convenience sector is experiencing seismic changes and trade communications is rapidly evolving too. Neil Brenson discusses the six key trends and take outs that suppliers need to act upon in order to re-focus their trade communications and ensure they win with convenience retailers. Watch the video to learn more about:

TRADE COMMUNICATIONS: TIME TO RE-FOCUS AND CUT THE CRAP
I recently attended a breakfast briefing with key players from the convenience retail sector to hear an announcement from one of the leading trade publishers about changes they are making to the way they deliver content to convenience retailers.
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Future Proofing Convenience – 7 Actions for Marketing Communications
Over 250 of the great and the good in convenience-land gathered at London’s Barbican for the hotly awaited HIM Future of Convenience 2018 event. Here are my top seven take-outs and the key actions for convenience retail marketing communications that I think suppliers need to consider in the brave new world of convenience retailing.

New Concepts in Foodservice
The foodservice industry is changing. Consumers are no longer seeing the concept of food as a strict commodity. It’s becoming more of a lifestyle choice and experience. This coupled with their greater awareness of options – from the booming grab & go market to Michelin-starred restaurants – makes now the perfect time for operators in all global markets to get creative with foodservice concepts and offer consumers something fresh and exciting. Read on for the latest in foodservice trends.
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MCA Food Tour 2017 – The Results
Once again we hit the streets of London for another MCA food safari, looking at some of the latest food and foodservice trends within the out of home market. Renowned for its eating out scene London offers an endless supply of options, tapping into some of the newest and most popular food trends. As the leading foodservice marketing and PR agency, we thrive on the knowledge and insight gained from this hands-on experience into what the ever-developing food and drink market has to offer.

Intelligence Pays
In the current challenging environment, togetherness is everything. Hearing from peers and sharing best practice can make for a better understanding of the world and our place in it. Crucially it can act as inspiration to think and do different.

Christmas Sandwich Review
Christmas wouldn’t be Christmas without the traditional space race for festive sandwich Valhalla. Here, Nick and Neil taste five of the best in an attempt to decide conclusively which retailer has won Christmas 2017.

P&H collapse: the winners and losers
The collapse of Palmer & Harvey yesterday has sent a shockwave through the convenience and wholesale channel. It is deeply distressing for the 2,500 employees whose jobs have been terminated with immediate effect and of course extremely worrying for the 90,000 outlets who rely on P&H deliveries for their very livelihoods. Sadly however the demise and failed rescue packages have been well documented, so the writing was on the wall. The final nail in the coffin was perhaps Tesco’s £3.7bn takeover of food wholesaler Booker which got the go-ahead from the competition authorities. This effectively gave the green light for Tesco Booker to take in house the valuable contracts that P&H held to supply Tesco and One Stop stores. Neil Brenson of Food and Drink Agency Jellybean Creative sums up the situation as he sees it.

MCA Contract Catering Debrief 2017
As a leading foodservice agency we always keep up to date with the latest trends in the market and as part of this on-going commitment we regularly attend the MCA de-briefs. This month we were particularly interested to see that their latest event covered the contract catering sector*, as this is an area of the foodservice market which many of our clients target and one that is often overlooked by the wider world, despite being responsible for feeding us from cradle to grave. The morning briefing encompassed both the wider market, from their Eating Out Panel and a deeper delve into the contract catering sector. The complete report is very comprehensive and available to MCA Forum members or to purchase, but below are some of our key take outs to whet your appetite.

lunch 2017 – Food To Go
As a leading foodservice agency, the food-to-go market, which is predicted to grow to £23.5bn by 2022* has been top of mind at Jellybean Creative for some time (as you can see from our previous blogs: here, here, and here), so it was with great interest I sat down to hear about this unabating trend from a global perspective when I visited Lunch!
