Every year MCA Insight holds its marketing in food service conference allowing food service marketing people to gather and hear from industry leading lights, as well as network and exchange learnings and ideas.
This month we visited the National Space Centre in Leicester for the launch of the hotly awaited Association of Convenience Store’s Local Shop Report. This annual report provides a wealth of information about the performance of the sector as a whole and highlights the key trends and developments that everyone working in convenience needs to know.
This Arena Autumn event rang the changes, with a new venue in the shape of the imposing Banking Hall in the heart of the City of London. The line-up included a talk on the market from Simon Stenning of MCA and the headline interview hosted by Mark Lewis of Hospitality Action with Frank Gleeson, CEO and Regional President of Northern Europe Aramark and Jon Knight, CEO of Jamie Oliver Restaurant Group. With the day billed as ‘When contract catering meets the high street’ for obvious reasons, Simon took to the stage to take us through an overview of the eating out market and then onto the dynamics affecting the branded restaurant and contract catering world. Some of the key take-outs included:
As a leading integrated food and drink agency we make it our business to keep up to date with the latest trends and dynamics in the eating out market. Part of this ongoing commitment is our membership of the MCA Forum who shared their latest report on the eating out market last week. As you can imagine this a hugely comprehensive report which covers off economic trends, operator challenges, consumer insights and much more (and well worth joining to receive). However, these are my top five take-outs from the half day briefing to help keep you in the loop when it comes to foodservice, hospitality and eating out as a whole.
Since the days of David vs. Goliath the underdog has won out over the big guys. As the leading food and drink agency, the underdog or as we call it ‘challenger brand mind-set’ is one we love. There is nothing better than shaking-up a market with a new entrant who can re-write the rules and take no prisoners. Don’t get me wrong, there is a place for the big household names and we are lucky enough to work with a number of food and drink big boys across foodservice, convenience, retail and consumer markets, but even when we’re working with the established names we bring a challenger brand mentality to bear.
