As a leading food and drink marketing agency covering both away from home and convenience channels (as well as consumer) we look forward to the quarterly Lumina Intelligence briefings to help ensure we keep up to date with the latest trends in the eating out market. Here are my top 10 take outs from yesterday’s Food Strategy Forum debrief…
You may recall my last Lumina food strategy forum exec summary blog was split into the good news and the bad news. I’m sad to say that the weight of bad news is rather overwhelming this time around, however that isn’t to say there isn’t some good news. As ever things are changing on a daily basis as this debrief happened on 21st September two days before the Chancellor’s ‘mini budget’. However, that said, it offers up a useful snapshot of the market. My top take outs from the debrief are as follows:
The Lumina team are no stranger to a food tour, well versed as they are with the hottest new concepts in town. But this time they wanted to mix things up a bit and treat the Food Strategy Forum members to a tour around not Soho, but Angel and not one, but three meals! Had I had known I perhaps would have opted for an elasticated waist but that frankly is my only complaint.
The start of this month saw the kick-off of MAD//Fest’s three-day long festival. Full of forward-thinking, fraternising and food, the bean team were in attendance not only to join the hub of innovation but to collect a Wing Award from the Alliance of Independent Agencies. That’s right, Jellybean have scooped up the best B2B campaign for yet another year, this time for our campaign with Philadelphia – ‘You Don’t Know Philly’.
