As the leading UK Food and Drink Marketing Agency, we make it our business to keep up to date with the latest trends and insight. At Lumina Intelligence’s latest Food Strategy Forum, we learnt about the top new restaurants to add to your must-try list, and the trends that have been emerging across menus.
What’s better than reading about the latest out-of-home trends? Eating and drinking them! As you know, we are experts in the out-of-home market and as such we regularly keep up to date with the latest developments through Lumina’s Food Strategy Forum Debrief. But even better than hearing about the latest trends is getting out and about to try out a range of restaurants leading the way in setting these trends.
As September draws to a close, so does another successful year of Lunch! Show. With a show packed full of exclusive new launches in the world of food to go, QSR and snacking, we’ve prepared a roundup of the top themes that emerged this year (as well as a peak into the co-located Casual Dining Show). Read on to find out more!
As the leading food and drink agency we make it our business to stay ahead of foodservice market trends. One of the many ways we do this is via Lumina Intelligence. This week we attended their informative webinar on the pub and bar market. These are our top 10 take outs… Read More
Hosted for the first time at St James’ Sofitel, Arena’s most recent event centred around arguably the most pressing issue facing the industry and the world at large: how can we all work to create a more sustainable future? With a key insight address from CGA and a dedicated panel discussion from some of the industry’s most senior leaders, it was an event not to be missed and so of course, as the leading foodservice agency, we were there in force.
The traditional sales funnel marketing model is giving way to more sophisticated marketing approaches that prioritise integrated customer journeys and long-term relationships over one-time transactions. We’ve entered the age of the “Infinity Loop.” As a leading food and drink marketing agency we always ensure we are on top of trends be they food and drink or marketing theory.
Here at jellybean, we are always staying on top of consumer food and drink trends to ensure all our projects are insight-driven and in line with current trends and market demands. So, we take every opportunity to attend webinars to learn what consumers are enjoying in the food and drink sector, hence why a few weeks ago I attended a webinar run by The Food People and Good Sense Research which looked at the Q4 trends from 2023 in Out of Home (OOH) and eating out.
With a stellar line-up including Kate Nicholls OBE, CEO, UK Hospitality, James Brown, CEO, BrewDog Bars, Pano Christou, CEO, Pret A Manger, Dame Karen Jones DBE, and Simon Stenning, Founder, Future Foodservice, this year’s Savoy Lecture was a must-attend date in the foodservice calendar. Of course, as the leading foodservice agency we were there to hear what these leading lights of the industry had to say and enjoy the wonderful hospitality of The Savoy, whilst also getting to catch-up with contacts new and old.
I recently attended the Bread & Jam Foodservice Summit, which aims to help start-up food and drink brands navigate their way through the somewhat daunting foodservice sector. Sometimes referred to as out of home or away from home, or even HORECA, it offers start-ups a huge opportunity outside of traditional grocery retail. As the leading foodservice agency, we sponsored the inaugural event last year (read more here), whilst this year I could relax and enjoy the excellent line-up of speakers and panel discussions as a delegate.
As a leading food and drink agency, insights and data are at the heart of our marketing campaigns. So, understandably, we make a point of keeping our finger on the pulse by attending Lumina Intelligence’s Food Strategy Forum.
As a leading food and drink marketing agency with a passion for foodservice and eating out, we make it our business to keep on top of all the latest trends in the food and drink arena. The world of food to go, or quick service restaurants as it’s sometimes referred to, is a hotbed of innovation and has proved to be one of the most resilient sectors of the eating out market, both during Covid more recently the cost-of-living crisis. So, we hot-footed it along to The Ham Yard Hotel last week to hear from some of the key players in the food to go market at MCA’s Food to Go Conference.
What’s better than reading about the latest out-of-home trends? Eating and drinking them! As you know, we are well-versed in the out-of-home market, but we love keeping up to date with the latest developments through Lumina’s Food Strategy Forum Debrief (which you can read here), swiftly followed by the Lumina Food Concept Study Tour.
This time around, we took a venture out to Hackney for the latest food safari, looking at all the new, exciting operators and concepts that are at the forefront of innovation and trends. Here is a quick whistle-stop tour of the afternoon…
As a leading food and drink agency, we make it our business to keep up to date with the latest eating out trends. The Lumina Foodservice Strategy Forum is always an informative session, packed with a wealth of data on the out-of-home market, upcoming trends and consumer behaviour.
Q4 looked into current mega trend and menu composition, along with a look to the future with key trends for 2024.
Over the course of the next year, plant-based menu options are set to increase by over 400%1, signalling an emerging shift in the foodservice industry. With 23% of UK consumers identifying as flexitarian2 (primarily eating plant-based with occasional inclusion of meat), and 40% of British consumers demanding plant-based options3, the market for plant-based alternatives continues to grow. And with conversations about the planet only intensifying, it doesn’t stop there. Consumers are also looking for sustainable alternatives to mainstream foods.
As the leading food and drink agency with 36 years’ experience in foodservice, we know a thing or two about eating out. But as they say, every day is a school day and what better kind of school day than a trip out in the sunshine to see what culinary delights Kings Cross has to offer?
As a leading food and drink agency we make it our business to keep up to date with the latest eating out market trends. The hugely informative Lumina Foodservice Strategy Forum last week provided a wealth of data and insight on our favourite topic…the out of home foodservice market.
As September approaches and the kids go back to school – it can only mean one thing: Christmas is right around the corner. Savvy retail food and drink brands looking to position themselves as perfect Christmas gifts know that now is the prime time to roll out their Christmas PR campaigns. In this blog I’ll delve into why now is the perfect time to launch a campaign, explore various tactics brands can employ, and highlight how an agency like jellybean can help maximise results.
As a leading food and drink marketing agency specialising in both out of home and retail, we eagerly anticipate the quarterly Lumina Intelligence briefings.
These sessions play a vital role in keeping us well-informed about the most recent developments and emerging trends in the foodservice industry, allowing us to best inform client strategy. The latest forum from the Lumina team did not disappoint, with the very insightful debrief followed by the cult-status Food Safari around Borough Market – it’s safe to say we all left with a lot of food for thought and very full but happy tummies!
The annual Arena Savoy Lecture is a highlight of the foodservice calendar and as the leading foodservice agency we dusted off our gladrags and headed up to town to join the great and the good of the industry.
I had the pleasure of attending the Food Innovation Solutions webinar the other week. Here are my key takeouts from the presentation featuring internal research conducted by thefoodpeople and Good Sense Research:
