As a leading food and drink agency, the eating out market is our bread and butter (so to speak) which is why we are MCA Insight’s Forum members. One of the benefits of membership is access to their regular debriefs ensuring we are completely up to date on market trends and dynamics, so here are our top ten take-outs from the latest on the eating out market from MCA:
We recently attended the annual MCA Food to Go Conference at Ham Yard Hotel, London. With the MCA forecasting that the Food to Go market is set to reach a value of £21.2bn in 2019 and continue outperforming growth from the wider eating out market, it therefore represents a vital area of growth for operators. We heard from an array of fantastic speakers including Welcome Break, Sustainable Restaurant Association, LEON, Pret A Manger, Yo! Sushi, Eat and many more.
Here are 5 Food to Go Trends arising from the day that we think will impact and drive Food to Go growth in 2019.
Thanks to MCA Insight and HIM for the fantastic and informative Food Strategy Forum last week. The new afternoon session allowed us to enjoy a fabulous lunch at the Soho Hotel before settling in to listen to the MCA team taking us through their 2018 summary insights into the Out of Home market performance and Foodservice Delivery.
Just as many brands are getting to grips with engaging millennials, Generation Z is emerging. Who are they? GZ are people who were born from 1995 onwards (13- 23 year old) – and they are starting to make their presence known as they enter the workforce and begin to earn their own income.