The grocery convenience sector is experiencing seismic changes and trade communications is rapidly evolving too. Neil Brenson discusses the six key trends and take outs that suppliers need to act upon in order to re-focus their trade communications and ensure they win with convenience retailers. Watch the video to learn more about:
I recently attended a breakfast briefing with key players from the convenience retail sector to hear an announcement from one of the leading trade publishers about changes they are making to the way they deliver content to convenience retailers. Read More
Over 250 of the great and the good in convenience-land gathered at London’s Barbican for the hotly awaited HIM Future of Convenience 2018 event. Here are my top seven take-outs and the key actions for convenience retail marketing communications that I think suppliers need to consider in the brave new world of convenience retailing.
The foodservice industry is changing. Consumers are no longer seeing the concept of food as a strict commodity. It’s becoming more of a lifestyle choice and experience. This coupled with their greater awareness of options – from the booming grab & go market to Michelin-starred restaurants – makes now the perfect time for operators in all global markets to get creative with foodservice concepts and offer consumers something fresh and exciting. Read on for the latest in foodservice trends. Read More
Once again we hit the streets of London for another MCA food safari, looking at some of the latest food and foodservice trends within the out of home market. Renowned for its eating out scene London offers an endless supply of options, tapping into some of the newest and most popular food trends. As the leading foodservice marketing and PR agency, we thrive on the knowledge and insight gained from this hands-on experience into what the ever-developing food and drink market has to offer.
In the current challenging environment, togetherness is everything. Hearing from peers and sharing best practice can make for a better understanding of the world and our place in it. Crucially it can act as inspiration to think and do different.
Christmas wouldn’t be Christmas without the traditional space race for festive sandwich Valhalla. Here, Nick and Neil taste five of the best in an attempt to decide conclusively which retailer has won Christmas 2017.
The collapse of Palmer & Harvey yesterday has sent a shockwave through the convenience and wholesale channel. It is deeply distressing for the 2,500 employees whose jobs have been terminated with immediate effect and of course extremely worrying for the 90,000 outlets who rely on P&H deliveries for their very livelihoods. Sadly however the demise and failed rescue packages have been well documented, so the writing was on the wall. The final nail in the coffin was perhaps Tesco’s £3.7bn takeover of food wholesaler Booker which got the go-ahead from the competition authorities. This effectively gave the green light for Tesco Booker to take in house the valuable contracts that P&H held to supply Tesco and One Stop stores. Neil Brenson of Food and Drink Agency Jellybean Creative sums up the situation as he sees it.
As a leading foodservice agency we always keep up to date with the latest trends in the market and as part of this on-going commitment we regularly attend the MCA de-briefs. This month we were particularly interested to see that their latest event covered the contract catering sector*, as this is an area of the foodservice market which many of our clients target and one that is often overlooked by the wider world, despite being responsible for feeding us from cradle to grave. The morning briefing encompassed both the wider market, from their Eating Out Panel and a deeper delve into the contract catering sector. The complete report is very comprehensive and available to MCA Forum members or to purchase, but below are some of our key take outs to whet your appetite.
As a leading foodservice agency, the food-to-go market, which is predicted to grow to £23.5bn by 2022* has been top of mind at Jellybean Creative for some time (as you can see from our previous blogs: here, here, and here), so it was with great interest I sat down to hear about this unabating trend from a global perspective when I visited Lunch!
Convenience retailers rely on, trust and act on the advice of other retailers. Ask any convenience retailer and they will tell you the same. As a marketer specialising in convenience retail trade and category communications for leading food and drinks brands, reaching and influencing convenience retailers is what myself and the Jellybean team do day in and day out. Now I could write a few thousand words here in this blog and take up a lot of your valuable time labouring the point about the rise of influencer marketing, the power of peer to peer endorsement and the role of ambassadors, but I won’t. The simple fact is… and I’ll say it again… convenience retailers, rely on, trust and act on the advice of other retailers. So, it stands to reason that food and drink brands should be really collaborating with convenience retailers and making damn sure they get retailers to be the champions of their brands.
As the leading foodservice agency, we had the pleasure of attending the 2017 Eating Out Market Data Briefing at the prestigious M by Montcalm in Shoreditch. These MCA events provide a wealth of insightful information about the foodservice industry, such as market forecasts, menu analysis, consumer activity and current trends. It’s a great way to stay on top of what’s going on in the market – which is why Jellybean is always there.
In less than a minute, discover the industry’s most influential factors and examples of restaurants that are really hitting the mark when it comes to these foodservice mega trends.
When it comes to the eating out market there is a huge amount of research around consumer drivers and what motivates different demographics. Every aspect is analysed, from pre-visit online research, to the impact of special diets and the type of cuisine and format consumers are looking for.
Although conferences, seminars, briefings and alike are all crucial to help keep us up to date with the latest in the food and drink market – be it foodservice, convenience or retail – as with many things, you can’t beat some real life experience. Often in the world of foodservice marketing we can become obsessed with trends and statistics, but we really need to be out there living and breathing the market to properly understand some of the dynamics and trends at play.
According to newspaper reports Sainsbury’s has entered into exclusive discussions with Nisa about a potential acquisition of the retail business for a reported £130m.
Approximately one third of children in the UK are now classified as overweight and the government are working hard to reduce this in order to save lives and prevent health conditions later in life. Plans set out over the next ten years include clearer food labelling, a soft drinks industry levy, reducing sugar by 20% in products and improving physical activity programmes in schools. Our very own Neil Brenson recently blogged on the Public Health England guidelines around this sugar reduction plan, read it here.
Shopper marketing and shopper loyalty in convenience can sometimes be unnecessarily over-complicated and over-thought. That’s the positive conclusion I came to after attending the him! Convenience Tracker Programme (CTP) Unveil event. The headline findings show it’s all pretty simple stuff as to why convenience shoppers shop and what needs to be done to keep them coming back and spending more.
This year the Arena summer event headlined Mark Fox, CEO of Bill’s Restaurants, along with a panel discussion around the importance of the supplier/operator relationship, chaired by Peter Martin VP of CGA. As a leading food and drink agency we were of course in attendance at the Jumeirah Carlton Tower to hear what everyone had to say. The panel discussion featured representatives from operator-side M&B and Gaucho, and supplier-side Reynolds and Brakes. M&B cited the challenge of Brexit as a key issue for the business having put a £12m hole in their forecasts back on June 24th when the referendum result was announced. Of course operators are keen to get the best commercials out of suppliers, but they also appreciate that if they want good reliable suppliers that the relationship needs to be a sustainable one, whether that is guaranteeing volumes or other reassurances of commitment. The frustration of suppliers coming to operators with ‘solutions in search of a problem’ was highlighted by Chris Hopkins of M&B who urged suppliers to focus on the right innovation, i.e. innovation that shows how they can meet the needs of their customers better than they do currently. This of course requires suppliers to understand the customer mind-set and need states, so with this in mind it would serve suppliers well to do research to identify issues or opportunities to focus their innovation (something Jellybean can of course help with! – plug over).
At the annual Association of Convenience Stores Summit we heard from a host of speakers about their perspectives on the convenience market. One key recurring theme throughout the event was food-to-go, which is perhaps unsurprising given a third of delegates in the room said it was the no.1 priority focus for their business. So with the IGD predicting that food-to-go will be worth over £21bn by 2021, here are seven key take-outs. Neil Brenson of leading food and drink agency Jellybean reports.
