The grocery convenience sector is experiencing seismic changes and trade communications is rapidly evolving too. Neil Brenson discusses the six key trends and take outs that suppliers need to act upon in order to re-focus their trade communications and ensure they win with convenience retailers. Watch the video to learn more about:

1. Purposeful print

2. Always-on digital

3. Video storytelling

4. Social selling

5. WhatsAppening

6. Cutting the crap.

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