Key Takeout’s: Eating Out Market Trends
I had the pleasure of attending the Food Innovation Solutions webinar the other week. Here are my key takeouts from the presentation featuring internal research conducted by thefoodpeople and Good Sense Research:
Type Trends for 2023
Typography. You just click the drop-down and choose something you like the look of. Simple. Serif if it’s formal, sans-serif if it isn’t. Job. Done. Well no. Typography is almost certainly the most under-appreciated element of visual design. Done well it’s amost invisible. Change the typeface on Apple, on Easyjet, on Nike or on Converse, and the entire brand is lost. It’s the tone of voice, it’s the personality, it’s the rhythm and meter of the message and it’s been that way since the earliest letterforms began organising communication, writing histories and spreading news around our world. So what should be looking out for in 2023. Read on good traveller, read on.
Lumina Food Strategy Forum
Earlier this month I headed into a rather rainy London for the first Lumina Food Strategy Forum of the year. With a new venue – the Everyman Broadgate – Lumina’s quarterly forums provide a fantastic insight into how the out-of-home market and consumer behaviours have changed over the previous quarter.
The Foodservice Summit 2023
The inaugural Foodservice Summit, brought about by the wonderful team behind Bread & Jam Fest, was held at the beginning of March in an effort to help foodie start-ups crack open the often misunderstood world of away from home and showcase the many opportunities that the foodservice market can offer brands. As a leading foodservice agency we were of course there and were in fact proud to be a sponsor of this exciting new addition to the foodservice calendar.
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