Since lock down, 9,000,000,000 mins of video meetings are being hosted on Microsoft Teams each week. Google searches on ‘language learning’ are up 100% yoy. Facebook Group calls are up +1000% in the last month. Web content download traffic up 90%. (Source: The Goat Agency.) What does this mean for future behaviour?
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I normally analyse the key factors, macro trends and drivers of change for the long-term future of our industry, forecasting through to 2030; this is of course irrelevant at this point when it is difficult to see what the next few weeks and months will bring.
Right now, business in retail and across the supply chain is very far from usual. Amidst the hell of this pandemic, the mantra of ‘business as usual’ should be followed by suppliers because that’s exactly what retailers need now more than at any other time in recent history. Effective communication, business continuity and your firm support is critical to them and critical to feeding the nation. Retailers need to hear how suppliers are working hard to not let them down and how they are pulling out all the stops to meet the unprecedented demand for food and drink.
As a leading foodservice agency we make it our business to stay abreast of the latest trends and goings on in the eating out world. So last Wednesday saw us hot-foot it to the MCA & Him Top of Mind Debrief. Here are some of our key take-outs from what was a highly comprehensive report.
It is fair to say that in recent years delivery has taken the eating out market by storm. This disruptive change in how we enjoy restaurant food brings with it both challenges and opportunities, which is why MCA has devoted a whole report to the subject. As Food Strategy Forum members and a leading food and drink strategic agency we went along to hear what they had unearthed. Here are our top ten take-outs:
