The Future of Food: Why Sustainable and Plant-Based Eating is Here to Stay
Over the course of the next year, plant-based menu options are set to increase by over 400%1, signalling an emerging shift in the foodservice industry. With 23% of UK consumers identifying as flexitarian2 (primarily eating plant-based with occasional inclusion of meat), and 40% of British consumers demanding plant-based options3, the market for plant-based alternatives continues to grow. And with conversations about the planet only intensifying, it doesn’t stop there. Consumers are also looking for sustainable alternatives to mainstream foods.
2023 StrEATfood Awards – 10th October.
Street food enthusiasts and culinary connoisseurs alike gathered in the heart of London on the 10th of October for the much-anticipated 2023 StrEATfood Awards. Hosted by the energetic DJ BBQ, the event took place at the Big Penny Social, promising a day of fierce competition and delectable creations.
Casual Dining, lunch! and Commercial Kitchen Show 2023
Last week I was fortunate to attend the Casual Dining, lunch! and Commercial Kitchen show. I spent the day exploring the stands showcasing innovative products to taste, try and discover, as well as catching-up with the jellybean clients who were exhibiting. From the 27th to the 28th of September, ExCeL London was transformed into a hub of culinary excellence and innovation, bringing together industry experts, exhibitors, and passionate foodies.
A foodie’s guide around Madrid
After a turbulent start (and not just in the air), myself and Caitlin (not a joke) landed in Madrid to a government alert ping informing us of a flood threat, and asking us to remain indoors. What occurred next was a mild panic, and an amateur recreation of The Devil Wears Prada, us echoing the notorious Miranda Priestly standing in a stormy window re-arranging plans.
A Delicious Food Tour of Parma, Italy: Exploring Iconic Flavours
Whilst recently visiting the Mutti headquarters which are situated on the outskirts of Parma city centre, there was a free day in the schedule which meant it was the perfect time to discover some iconic food items from the local area. Parma, Italy, is a culinary haven renowned for its diverse range of traditional dishes and flavours. As a huge lover of Italian cuisine and history, this was a fantastic foodie experience and a must do when visiting the Italian food valley.
From Moussaka to Baklava: My Gastronomic Getaway in Crete
Raise your hand if you’ve ever planned a holiday around your taste buds!
I confess, I’m smitten by traditional Greek flavours. While getting a nibble of Greek delights in England is charming, there’s nothing like enjoying it straight from the source. So, guided by my ever-hungry stomach, I set sail for Agia Pelagia in Crete this summer. Just a breezy 20-minute drive from Heraklion, this quaint fishing town promised a plateful of authentic Greek yumminess.
The Restaurant Show 2023: Chefs in Whites Unite for a Charitable Cause
As a leading marketing agency, we are always on the look-out for opportunities to help the hospitality industry. This year, we are thrilled to be partnering up with The Restaurant Show for its ground-breaking initiative to raise money for Hospitality Action.
Lumina Food Study Tour
As the leading food and drink agency with 36 years’ experience in foodservice, we know a thing or two about eating out. But as they say, every day is a school day and what better kind of school day than a trip out in the sunshine to see what culinary delights Kings Cross has to offer?
Lumina Intelligence FSF Q3 2023
As a leading food and drink agency we make it our business to keep up to date with the latest eating out market trends. The hugely informative Lumina Foodservice Strategy Forum last week provided a wealth of data and insight on our favourite topic…the out of home foodservice market.
Influencer Marketing: The Winning Ingredient for Food & Drink Brands!
Social media and video content are only getting bigger and it’s safe to say that one key element of that – influencer marketing – is here to stay (we should know – as a leading food and drink agency, we’ve worked with some of the biggest influencers in food and drink!). Most brands are already using influencers to help with brand growth and credibility, but how much of your social strategy should rely on the influence of others?
Dining in Darkness at Dans le Noir
London is a notorious hot bed for swanky restaurants and cutting-edge dining experiences, and Dans le Noir, settled in the heart of the city, only serves to bolster this reputation. Exactly what is says on the French tin, this now rather well-known restaurant offers guests the unique culinary experience of eating your meal completely shrouded in darkness.
Parma’s Dinner of the Thousand 2023
On Tuesday it was a delight to see the historic city centre of Parma transformed into a gourmet spectacle under the stars for the fourth annual Dinner of the Thousand (La Cena dei Mille). A thousand lucky guests embarked on a culinary journey like nothing I have seen or witnessed before.

Jersey Girls
It is fair to say that I had never thought about taking a trip the Channel Islands until, that was, it was suggested to me by two fabulous friends as a girls’ bank holiday get-away. As one had come all the way from Australia and all three of us love our food and drink, we were keen to make the most of our three days in Jersey and of course restaurants came top of our priority list. So here are some of our highlights, bearing in mind we only really managed to explore Gorey Point, Grouville and a tiny bit of St Helier.
All Rhodes Lead to… (sorry)
Having just returned from the very beautiful, and very hot, island of Rhodes, I thought I’d share with you some of my foodie favourites from this trip.
Landing at noon, thanks to a very early 6am flight (delightful), we sat down at our hotel’s bar to enjoy a delicious lunch of frozen margaritas and for myself, a Feta sandwich. As a self-proclaimed Feta cheese fan, I was not left disappointed when what appeared to be a whole packet appeared on my plate. This was the start of what I can imagine were a great few days for my sister, as I would exclaim with excitement ‘oooh Feta’ every time I saw a Greek salad on a menu.
Unwrapping Success: Launching Your Christmas PR Campaign
As September approaches and the kids go back to school – it can only mean one thing: Christmas is right around the corner. Savvy retail food and drink brands looking to position themselves as perfect Christmas gifts know that now is the prime time to roll out their Christmas PR campaigns. In this blog I’ll delve into why now is the perfect time to launch a campaign, explore various tactics brands can employ, and highlight how an agency like jellybean can help maximise results.
The fifth taste – UMAMI!
You’ll no doubt be more than familiar with the four core tastes -sweet, salty, sour and bitter. But as a multi award-winning food and drink agency we thought it was only right that we make sure you’re familiar with the fifth, Umami. This term directly translates to the “essence of deliciousness” in Japanese. “Oo-ma-mi” is typically mistaken for a salty taste but more commonly described as “complex” and “a lasting flavour” that deepens and intensifies the taste of a dish.
I Swam the Channel!

As a previous competitive swimmer when I saw this fundraising opportunity for Macmillan, I felt drawn to take on the challenge and help support this charity.
Right now, more than 3 million people are living with cancer in the UK. By 2030 this figure will rise to 4 million. Macmillan is an amazing charity that is here to help everyone with cancer live life as fully as they can, by providing physical, financial and emotional support.
How to brief a marketing agency?
The 10 points to create a killer marketing brief
If you have ever wondered how to brief your marketing agency to get the very best work out of them then here’s a cheat sheet to help focus your thinking and inspire your next great campaign. It all comes down to the why, how, what & when…
But firstly, what is a marketing brief?
Urgent Summer Appeal for FareShare
As the leading food and drink agency dedicated to doing good, we’re delighted to be working with FareShare – the charity on a mission to fight hunger and combat food waste. Led by the mantra “no good food goes to waste” FareShare is all about redistributing surplus food to a vast network of nearly 8,500 charities and community organisations that use it to feed those in need across the country.
