Food Marketing Blog

Blog

Filter the blogs using the buttons below…

Foodservice Blogs

Retail / Consumer Blogs

World Food

20th September 2023

From Moussaka to Baklava: My Gastronomic Getaway in Crete

Raise your hand if you’ve ever planned a holiday around your taste buds!

I confess, I’m smitten by traditional Greek flavours. While getting a nibble of Greek delights in England is charming, there’s nothing like enjoying it straight from the source. So, guided by my ever-hungry stomach, I set sail for Agia Pelagia in Crete this summer. Just a breezy 20-minute drive from Heraklion, this quaint fishing town promised a plateful of authentic Greek yumminess.

Ellie Murrell

Charitable Work

18th September 2023

The Restaurant Show 2023: Chefs in Whites Unite for a Charitable Cause

As a leading marketing agency, we are always on the look-out for opportunities to help the hospitality industry. This year, we are thrilled to be partnering up with The Restaurant Show for its ground-breaking initiative to raise money for Hospitality Action.

Susan Wickes

Insight

14th September 2023

Lumina Food Study Tour

As the leading food and drink agency with 36 years’ experience in foodservice, we know a thing or two about eating out. But as they say, every day is a school day and what better kind of school day than a trip out in the sunshine to see what culinary delights Kings Cross has to offer?

Susan Wickes

Insight

13th September 2023

Lumina Intelligence FSF Q3 2023

As a leading food and drink agency we make it our business to keep up to date with the latest eating out market trends. The hugely informative Lumina Foodservice Strategy Forum last week provided a wealth of data and insight on our favourite topic…the out of home foodservice market.

Cass Clanachan

Influencer Marketing

11th September 2023

Influencer Marketing: The Winning Ingredient for Food & Drink Brands!

Social media and video content are only getting bigger and it’s safe to say that one key element of that – influencer marketing – is here to stay (we should know – as a leading food and drink agency, we’ve worked with some of the biggest influencers in food and drink!). Most brands are already using influencers to help with brand growth and credibility, but how much of your social strategy should rely on the influence of others?

Alvina Sutch

Interesting Stuff, Jellybean News

11th September 2023

Dining in Darkness at Dans le Noir

London is a notorious hot bed for swanky restaurants and cutting-edge dining experiences, and Dans le Noir, settled in the heart of the city, only serves to bolster this reputation. Exactly what is says on the French tin, this now rather well-known restaurant offers guests the unique culinary experience of eating your meal completely shrouded in darkness.

Liv Martin

Jellybean News, Retail, World Food

7th September 2023

Parma’s Dinner of the Thousand 2023

On Tuesday it was a delight to see the historic city centre of Parma transformed into a gourmet spectacle under the stars for the fourth annual Dinner of the Thousand (La Cena dei Mille). A thousand lucky guests embarked on a culinary journey like nothing I have seen or witnessed before.

Neil Brenson

Jellybean News

6th September 2023

Jersey Girls

It is fair to say that I had never thought about taking a trip the Channel Islands until, that was, it was suggested to me by two fabulous friends as a girls’ bank holiday get-away. As one had come all the way from Australia and all three of us love our food and drink, we were keen to make the most of our three days in Jersey and of course restaurants came top of our priority list. So here are some of our highlights, bearing in mind we only really managed to explore Gorey Point, Grouville and a tiny bit of St Helier.

Susan Wickes

Jellybean News

31st August 2023

All Rhodes Lead to… (sorry)

Having just returned from the very beautiful, and very hot, island of Rhodes, I thought I’d share with you some of my foodie favourites from this trip.

Landing at noon, thanks to a very early 6am flight (delightful), we sat down at our hotel’s bar to enjoy a delicious lunch of frozen margaritas and for myself, a Feta sandwich. As a self-proclaimed Feta cheese fan, I was not left disappointed when what appeared to be a whole packet appeared on my plate. This was the start of what I can imagine were a great few days for my sister, as I would exclaim with excitement ‘oooh Feta’ every time I saw a Greek salad on a menu.

Caitlin Hynd

Insight, Interesting Stuff, Retail

30th August 2023

Unwrapping Success: Launching Your Christmas PR Campaign

As September approaches and the kids go back to school – it can only mean one thing: Christmas is right around the corner. Savvy retail food and drink brands looking to position themselves as perfect Christmas gifts know that now is the prime time to roll out their Christmas PR campaigns. In this blog I’ll delve into why now is the perfect time to launch a campaign, explore various tactics brands can employ, and highlight how an agency like jellybean can help maximise results.

Neil Brenson

Interesting Stuff

30th August 2023

The fifth taste – UMAMI!

You’ll no doubt be more than familiar with the four core tastes -sweet, salty, sour and bitter. But as a multi award-winning food and drink agency we thought it was only right that we make sure you’re familiar with the fifth, Umami. This term directly translates to the “essence of deliciousness” in Japanese. “Oo-ma-mi” is typically mistaken for a salty taste but more commonly described as “complex” and “a lasting flavour” that deepens and intensifies the taste of a dish.

Melis Gilroy

Charitable Work

21st August 2023

I Swam the Channel!

As a previous competitive swimmer when I saw this fundraising opportunity for Macmillan, I felt drawn to take on the challenge and help support this charity.

Right now, more than 3 million people are living with cancer in the UK. By 2030 this figure will rise to 4 million. Macmillan is an amazing charity that is here to help everyone with cancer live life as fully as they can, by providing physical, financial and emotional support.

Guest Blogger

Interesting Stuff

7th August 2023

How to brief a marketing agency?

The 10 points to create a killer marketing brief

If you have ever wondered how to brief your marketing agency to get the very best work out of them then here’s a cheat sheet to help focus your thinking and inspire your next great campaign. It all comes down to the why, how, what & when…

But firstly, what is a marketing brief?

Susan Wickes

Charitable Work

3rd August 2023

Urgent Summer Appeal for FareShare

As the leading food and drink agency dedicated to doing good, we’re delighted to be working with FareShare – the charity on a mission to fight hunger and combat food waste. Led by the mantra “no good food goes to waste” FareShare is all about redistributing surplus food to a vast network of nearly 8,500 charities and community organisations that use it to feed those in need across the country.

Susan Wickes

20th July 2023

A Foodservice Digital Agency look at Search Engine Optimisation

As a foodservice digital agency we are always looking at the best ways and techniques to improve our clients’ websites and the rankings they achieve within search engine results – both via the search engine optimisation of their websites on-page and off-page.

Steve Skilton

Insight, Interesting Stuff

19th July 2023

Lumina Food Strategy Forum – July 2023

As a leading food and drink marketing agency specialising in both out of home and retail, we eagerly anticipate the quarterly Lumina Intelligence briefings.

These sessions play a vital role in keeping us well-informed about the most recent developments and emerging trends in the foodservice industry, allowing us to best inform client strategy. The latest forum from the Lumina team did not disappoint, with the very insightful debrief followed by the cult-status Food Safari around Borough Market – it’s safe to say we all left with a lot of food for thought and very full but happy tummies!

Courtney Rodrigues

Interesting Stuff

17th July 2023

Celebrating Queer Chefs: Mixing Pride with Culinary Passion

As International Pride month comes to an end, I wanted to exhibit how queer chefs have played an essential role in shaping and revolutionising the food industry.

Abi Fraser

Awards & Events

13th July 2023

Cateys 40th

The Cateys is known in the industry as the Oscars of the hospitality world, and I was hugely honoured to be invited this year to it’s 40th anniversary event. As a leading food and drink agency with over 36 years in foodservice and hospitality we have been proud to work with a number of Catey’s award winners and sponsors over the years. This year they really pushed the boat out to mark this momentous milestone for the awards with a special Ruby Catey awarded to Raymond Blanc who spoke on the importance of coming together to make hospitality a destination career choice.

Susan Wickes

Industry News

11th July 2023

AI in Food and Drink Marketing

As the leading food and drink agency we pride ourselves on staying ahead of the game when it comes to innovations and trends. Today, we delve into the realm of Artificial Intelligence (AI) and its impact on the world of food and drink marketing. It’s the hot topic of the moment and as with any new development of this scale, there are a number of pros and cons when it comes to harnessing the potential of AI.

Susan Wickes

Interesting Stuff

27th June 2023

Reeling in Success: The art of mastering Instagram Reels

I know I speak for many people (including myself once) when I say Instagram reels can seem daunting, and it can be the most challenging part of social media for many. However, they are much simpler than they look. In this blog, I am going to take you through some of my top tips to keeping up with reels.

Alvina Sutch