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Lumina Food Strategy Forum – July 2023

As a leading food and drink marketing agency specialising in both out of home and retail, we eagerly anticipate the quarterly Lumina Intelligence briefings.

These sessions play a vital role in keeping us well-informed about the most recent developments and emerging trends in the foodservice industry, allowing us to best inform client strategy. The latest forum from the Lumina team did not disappoint, with the very insightful debrief followed by the cult-status Food Safari around Borough Market – it’s safe to say we all left with a lot of food for thought and very full but happy tummies!

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Cateys 40th

The Cateys is known in the industry as the Oscars of the hospitality world, and I was hugely honoured to be invited this year to it’s 40th anniversary event. As a leading food and drink agency with over 36 years in foodservice and hospitality we have been proud to work with a number of Catey’s award winners and sponsors over the years. This year they really pushed the boat out to mark this momentous milestone for the awards with a special Ruby Catey awarded to Raymond Blanc who spoke on the importance of coming together to make hospitality a destination career choice.

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AI in Food and Drink Marketing

As the leading food and drink agency we pride ourselves on staying ahead of the game when it comes to innovations and trends. Today, we delve into the realm of Artificial Intelligence (AI) and its impact on the world of food and drink marketing. It’s the hot topic of the moment and as with any new development of this scale, there are a number of pros and cons when it comes to harnessing the potential of AI.

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Reeling in Success: The art of mastering Instagram Reels

I know I speak for many people (including myself once) when I say Instagram reels can seem daunting, and it can be the most challenging part of social media for many. However, they are much simpler than they look. In this blog, I am going to take you through some of my top tips to keeping up with reels.

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We’ve Raised over £2,000 for DEBRA UK!

We’re proud to share that jellybean has raised over £2,000 for DEBRA UK.

Our intrepid beans Abi Fraser and Liv Martin took part in a thrilling ‘Flight to Fight EB’ wing-walk at Headcorn Airfield (Sun 11th June), which saw them amount a plane and soar at speeds of 120mph through the sky to raise money for a great cause!

DEBRA UK helps people living with the rare, and extremely painful, genetic skin blistering condition, Epidermolysis Bullosa (EB), also known as ‘Butterfly Skin’ with essential patient support. Smashing their fundraising goal, so far our duo have raised an incredible £2,100 in support of this pioneering charity’s £5m ‘A Life Free of Pain’ appeal with donations still open!

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Good Food, Good Mood: Enhancing Mental Health Through Nutrition

Did you know that the food we eat can seriously impact our mental health? It’s time we shed some light on how a healthy eating plan can supercharge brain function, tackle cognitive diseases, and give our mental well-being a major boost. In this blog, I’ll dive into the world of natural vitamins and healthy fats found in certain foods that can work wonders for our brains.

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Brunch, Boats and Barcelona

Last week, I was fortunate enough to visit Barcelona for my oldest friend’s hen do. What ensued, was a three-day trip jam PACKED with sangria, beautiful sights and great food. To say we tapped into the tapas trend is an understatement – if we weren’t out ordering tapas, we were recreating our own spread on the beach – what a dream.

Join me as I take you through our culinary journey…

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Hospitality Action Summer Challenge

As a Hospitality Action Ambassador, I was delighted when the bean team was up for this year’s Summer Challenge, sponsored by CH & Co. As they say, this is not our first rodeo as we have taken part in and even sponsored previous challenges for HA. This time around, we have managed to rally 13 budding beans to run, walk, swim, and cycle their way to our goal of 500 miles. Hopefully helping to reach HA’s goal of 75,000 miles and £150,000 between 9th and 19th June. Of course, it would be when we finally get a bit of sun, but with our sunscreen applied we have all been busy clocking up the miles. Whether dog walking, getting off the train a stop early, hitting the pavement for an early morning run, or dusting off the bike for a weekend ride we have ‘bean’ doing our bit!

The fact that Hospitality Action is such a great cause has definitely motivated the team, as the £150,000 target could:

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World Gin Day

World Gin Day falls on the 10th of June this year, and here at jellybean we’ve gathered some our beans’ favourite gin-dulgent drinks to give you some inspiration for this boozy day.

Cheers!

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Craft Guild of Chef Awards 2023

It is fair to say the foodservice industry is one in which you can pretty much guarantee you will be well-fed and industry awards are no exception. So there can’t be a tougher gig for a brigade of chefs than the Craft Guild of Chef Awards. Talk about a tough crowd! The crème de la crème of the chef world eating your food – eek! So, it’s a big ‘hats-off!’ to the team at the Park Plaza Westminster Bridge as the menu they served up at this year’s Craft Guild of Chef Awards was truly fit for the best chefs in the industry (good job really).

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We’re Celebrating Being Shortlisted!

 We’re thrilled that jellybean has been shortlisted for the third consecutive year for ‘Best B2B Campaign’ in the Alliance of Independent Agencies’, Wing Awards.

 With jellybean having won both previous years, we’re hoping for a hattrick!

Pep Up Your Menu!’ was a route to market foodservice campaign for PEPPADEW® UK – and we’re delighted that it has been shortlisted as one of the outstanding campaigns in the B2B category.

This integrated campaign was developed to help PEPPADEW® UK achieve national listings for its latest innovation, PEPPADEW® Bites. Our talented team pulled out all the stops combining strong strategy, bespoke insight, as well as impactful creative, to engage wholesale buyers and help our amazing client secure national listings for the PEPPADEW® Bites.

We’re incredibly proud the bean’s hard work has been recognised amongst the best B2B campaigns of the year. Having won in 2021 and 2022 with our campaigns for Sarson’s and Philadelphia, here’s hoping for a hattrick as we celebrate ‘independents day’ at MAD//Fest, 4th July 2023.

To read the Pep Up Your Menu case study click here.

 

 

 

Top 5 Summer Salad Bowls

With BBQ season upon us, I’ve curated my top five salad bowls to enjoy on a sunny summer’s day.

There are many ways to elevate your salad game and introduce new fresh ingredients to mix things up. Below are my tried and tested, delicious recommendations:

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A hungry girl’s guide around Borough Market

In celebration of my mum’s ‘Big Birthday’, we started off her London city break in the foodie hotspot of Borough Market.  Below you can find a whistle stop tour of my favourite foodie stands and a few recommendations for your next visit!

For us, a visit to the market starts at Monmouth Coffee Shop. In all the times I’ve visited, I’ve never escaped the mass of coffee-lovers outside, and so we do what the British do best, and joined the queue. In a move to become more sustainable, they no longer use single-use takeaway cups, so if you want to walk around, it’s best to take your own flask!

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Bring on the Barbi

Summer has arrived at last, and along with the smells of freshly cut grass and petrichor, surely not much beats that of a newly lit BBQ.

29th May – 4th June marks the UK’s 27th National BBQ Week (with many of us at jellybean planning our own bank holiday BBQ). The history of BBQ arguably dates back to when man first cooked meat over fire. Barbecue itself, comes from the word barbacoa, for the process of cooking meat over an open flame so named by the indigenous Taino people of the Caribbean and brought back to Europe by Spanish explorers in the 16th century.

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The Top Cake Trends for 2023 so far

Cakes are an all-year-round trend – everyone needs cake at least once in the year whether that be for a birthday, wedding or anniversary, the list is endless. They can make any occasion exciting and festive so there’s always an excuse to have cake! As a personal cake maker and lover myself, I have seen and attempted many trends whilst making cakes both for my friends and family as well as having recently started up a small cake business. I have pulled together the best trends of 2023 so far, some I have tried myself and others I’m hoping to try in the near future.

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Summer Picnics

With summer just around the corner and the weather hotting up, it’s time to dust off those picnic blankets and pencil in some wholesome days out.

We’ve collated a few of our favourite summer spots, and foodie must-haves for your picnic basket to get you started.

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Mental Health Awareness

As the curtains begin to close on Mental Health Awareness Week, we’re reflecting on the power and impact of this incredible event. For the past week, we have all come together, spread awareness, fostered understanding, and shined a light on the importance of mental wellbeing, not only in the workplace but in everyday life too. Though this special week is ending, let’s remember to keep the conversation going.

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Plant Based Hero: Fried Chicken

To celebrate National Vegetarian Week and Public Sector Catering’s Plant-based Week I wanted to share an example of how delicious plant-based swaps can be. Whether for sustainability, cost, or health, I am always on the lookout for plant-based alternatives to my favourite dishes, and this ‘fried chicken’ is one recipe I will be repeating.

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