Blog Archives

New Concepts in Foodservice

The foodservice industry is changing. Consumers are no longer seeing the concept of food as a strict commodity. It’s becoming more of a lifestyle choice and experience. This coupled with their greater awareness of options – from the booming grab & go market to Michelin-starred restaurants – makes now the perfect time for operators in all global markets to get creative with foodservice concepts and offer consumers something fresh and exciting. Read on for the latest in foodservice trends.
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MCA Food Tour 2017 – The Results

Once again we hit the streets of London for another MCA food safari, looking at some of the latest food and foodservice trends within the out of home market. Renowned for its eating out scene London offers an endless supply of options, tapping into some of the newest and most popular food trends. As the leading foodservice marketing and PR agency, we thrive on the knowledge and insight gained from this hands-on experience into what the ever-developing food and drink market has to offer.

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The PAPA Awards 2017

I love pizza, and pasta for that matter, especially after spending two glorious weeks touring Italy this summer. So it was with great delight that I accepted the kind offer to join our lovely continental cheese clients Futura Foods on their sponsors table at the 28th annual Pizza & Pasta Awards at London Lancaster last Thursday.

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Marvellous Meat Free Menu

I’m not a massive fan of meat, but I do love a crispy pancetta and the famous, award-winning Porky Whites’ Surrey sausages tucked up in a wrap on a Saturday morning too much to actually become a fully fledged veggie.

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Remembrance Sunday – A Rations Experiment

The saying goes ‘an army marches on its stomach’ and regularly I’m told by my boyfriend Jonathan (a military man himself) about Field Rations he uses during training exercises. Boil in the bag meals for breakfast, lunch and dinner, powdered tea and coffees and some much needed extras like biscuits, nuts and chocolate.

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Let me just get a picture of that first…

“This is on the first day when we hired our bikes…this is the view we had from our balcony… this is the loaded fries we had for lunch…”

As my boyfriend and I scrolled through the photos of our recent holiday when catching up with family a pattern quickly emerged.

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Our Top Tips for Exhibition Stands

You have booked an exhibition stand at a conference or trade show with your ideal target audience – great! Now what? Here are our top tips to help you get the most of your stand and drive new customers to visit you:
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New York, New York

It is often said that visiting New York City will change your life.
Whether you resonate with the deep, meaningful history of Ellis Island, are awestruck by the countless musicals shown on Broadway every night or simply enjoy the hustle and bustle of Times Square – the city strikes a chord with every visitor.

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lunch 2017 – Food To Go

As a leading foodservice agency, the food-to-go market, which is predicted to grow to £23.5bn by 2022* has been top of mind at Jellybean Creative for some time (as you can see from our previous blogs: here, here, and here), so it was with great interest I sat down to hear about this unabating trend from a global perspective when I visited Lunch!

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HA’s Lunch Box Day 2017

When Hospitality Action’s Lunch Box Day rolled around on Friday 22nd September, we couldn’t wait to support one of our long-term charity partners and swap our packed lunches for a Jellybean group lunch. The foodservice pr flew into action and were soon helping promote this worth event on all our social channels.

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Universal Cookery & Food Festival

Last week, I had the pleasure of going to the Universal Cookery & Food Festival. The show is unique in the fact that it is held in a different location each year – a location chosen on its ‘cheffy’ merits, with this year’s being held in Padstow on the Cornish coast, famous for its sensational seafood which came through in the central themes of the show.

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A reason to visit Colindale: London’s largest Oriental foodhall

In an unexpected part of London that I have never ventured to before, stands Bang Bang Oriental Foodhall. Recently opened and proclaimed as the biggest oriental foodhall in London, it boasts 30 kiosks offering a variety of different delights from every corner of Asia. As the leading foodservice pr agency, we felt obliged to check it out and report back on what is has to offer.

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My Dairy-Free Diary

Let me preface this blog by saying that I love dairy products, and specifically I love cheese. Creamy pasta with oozing cheese, pizza with a perfect melting mozzarella, and the ultimate in indulgence, the cheese board – I can’t get enough of the stuff.

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A Hidden Gem – Mercato Metropolitano

Yesterday evening I was delighted to attend Arena’s latest event which strayed from the norm, being based in the informal setting of Mercato Metropolitano. Andrea Rasca, the founder opened up the event explaining his vision and hopes of creating a sustainable ‘shopping mall’ with a strong community feel.

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alternative cv – laura dicken

What was your favourite subject at school?
I really enjoyed art.

What was your best subject at school?
English.

What was your first ever job?
Working for a local bakery in Bookham – I got to take home a lot of doughnuts.

What was your worst ever job?
Packaging charity Christmas cards in the middle of summer…

What was the first music single you bought?
It was probably Spice Girls or East 17. My music taste has definitely improved since then!

Most entrepreneurial thing you have ever done?
I like to bake and word of mouth has led to me making quite a few of my friend’s wedding cakes. It’s always such a pleasure to be involved in their special day.

What is the funniest thing you have done to a work colleague?
Oh I can’t think of anything, I’m not much of a prankster!

What is your motto in life?
Everything happens for a reason.

If you were allowed one dream perk what would it be?
Oo it would be a house that magically cleans itself.

What’s your favourite movie and why?
Empire Records! It’s just a fun story about working in a record store and has a great soundtrack.

If you could pick a celebrity to join the agency who would it be and why?
My favourite cake maker Peggy Porcshen, she is so talented. If she joined the agency I would be able to get so many great baking tips and hopefully she’d bring in some delicious cakes too.

What luxury would you have on your desert island?
A huge jar of peanut butter.

What animal best reflects your personality and why?
A bunny rabbit – full of energy bouncing around the place, but if startled I do a good impression of a rabbit caught in the headlights.

If you could be anybody dead or alive who would that be?
Clare Bowen, she plays Scarlett on Nashville. I would love to be able to sing like her, such an incredible voice.

A visit to Norwegian café ‘bit’

Norway, which has been ranked highest in standard of living, life expectancy and education for the 13th consecutive year, has its perks and quirks and BIT is certainly one of them. The café first opened up in Oslo – the capital city – and is unique to Norway.

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Afternoon Tea, through the eyes of a 7-year-old

“Here is the selection of teas we have, and for the Princesses, we have hot chocolate, apple or orange juice”.

My 7-year-old niece Lucy beamed as the waiter referred to her and her 5 year-old sister as princesses and sat politely as he circled the table laying the pristine white napkins on our laps. We were at The Castle in Taunton, Somerset, for a very special afternoon tea in honour of my pregnant sister-in-law who is due at the end of September. With no one in our group ever having gone out for proper afternoon tea we didn’t fully know what to expect.

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