Gone are the days of complex baking cookbooks and inaccessible recipes. The past five years have seen a massive increase in the self-made baking blogger, releasing easy, contemporary, and innovative recipes for all online. They now occupy a space that used to be inhabited only by top pastry chefs and the formally trained. Not only do we look to baking bloggers to review and recommend the best baking ingredients, but we also turn to them for recipes on YouTube, Instagram, Facebook and now buy their published cookbooks.
People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years.
Social video generates 1200% more shares than text and image content combined.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
96% of people have watched an explainer video to learn more about a product or service.
86% of people would like to see more video from brands.
68% of consumers prefer watching videos to learn about new products or services, as compared to articles, infographics, ebooks, and presentations.
82% would rather watch live video than read social media posts.
Note: This doesn’t mean blogging or social media posts are dead! Both of these forms of content are a crucial part of any digital marketing strategy, especially for SEO and reputation.
Consumers who end up on an e-commerce site through a user-generated video are 184% more likely to purchase, and spend 45% more.
64% of consumers make a purchase after watching branded social videos.
Anyone who knows me, knows that food and content creation is my jam. Social media marketing and foodie PR makes my heart sing, why? Because it’s all down to the food. Food is life. Food is pleasure. Food is comfort. Afterall, one cannot think well, love well, sleep well, if one has not dined well (thanks Virginia Woolf). I’ll go easy on the quotes now.
Here at jellybean we pride ourselves on our ability to offer clients our expertise across a vast number of specialist subjects. With 25 beans across five divisions, there’s scope to have our fingers in lots of pies and hone our crafts at the same time. Whilst some of us get giddy with excitement at the thought of planning a face to face press launch, others get their kicks from activating shopper marketing solutions, creating video animations and even getting to the heart of a brand with a complete redesign and repositioning project. We’re a close-knit bunch of beans – thanks Microsoft Teams for helping us keep it that way during the past year – and as well as sharing gossip from our out of office lives we make it a priority to regularly share our professional learnings, latest insights, new tools and platforms which we and our clients would benefit from knowing about.
Having spent quite a few years of my life working in pubs and restaurants, the hospitality industry is one I hold close to my heart. The past year and a half has been hard for many of us including the hospitality industry so hearing about Hospitality Action’s 2021 To Hell and Back challenge, I along with many others from the jellybean team decided it was time to give back and pledge a few miles to help raise money for the hospitality industry.
I visited Berlin a couple of months before the Covid pandemic hit, back in November 2019. Whilst I was there, the city was celebrating 30 years since the fall of the Berlin wall, a wall that divided families and loved ones for almost thirty years. I highly recommend Berlin, not just for its fascinating history, but also for its fantastic food. Below I will take you through a whistle-stop tour of the dishes I tried, tested and loved (and a couple that I didn’t have time to try but wish I had).
As businesses around the world come together for Sustainability Week (22nd – 25th March) to share experiences and discover how they can operate more sustainably, Jess Sewell has been looking at some of the everyday items we should be considering to help us live more sustainably.
Did you know that Canada is the 2nd largest country in the world? To put it into context, it would take you the same amount of time to fly from Heathrow to Dubai, as it would to fly from one end of Canada to the other.
Whether you have an account or not, Tik-Tok trends are hard to hide from and if you are a member of ‘Food Tik Tok’ like myself, you may have been influenced to try a trend or two over this lockdown period.
It is unquestionable that hospitality and foodservice are amongst the industries that have been hit the hardest by the pandemic. Yet many pubs, restaurants and cafes have adjusted with an ‘adapt or die’ mentality of gritty determination that has seen them through two lockdowns and everything in between.
There’s no question that we’re all glad to see the back of 2020, but it’s clear to see we haven’t escaped these ‘unprecedented times’ just yet! I logged onto Lumina Intelligence’s ‘Hospitality in 2021: An Industry Perspective’ webinar where they examined the findings of their recent hospitality and retail leaders survey and sat down to discuss the impact last year had and what it means for 2021. Here’s my top take outs from the session (with data broadcast in December 2020 pre lockdown no3 & Brexit deal):
According to PDSA’s Animal Wellbeing report (Feb 2020), 51% of UK adults own a pet, 26% of those are cat owners. I am proud as punch to say I own one of the approx. 10.9 million felines in the UK right now.
More than two-thirds of UK adults have worried about the effect of Covid-19 on their lives and what impact it will have for their future. Social isolation, job losses, financial insecurity, working front-line jobs and a loss of coping mechanisms has caused a widespread “mental health emergency”. It has been and continues to be, an incredibly difficult year for most.
What a rollercoaster of a year 2020 has been! As we edge ever closer to waving goodbye to another year, another decade in fact, little did we know as we entered it, how we would be ending it. With so much uncertainty in a year that has been challenging for many, there are still so many people suffering who need our help. Christmas offers the perfect opportunity to give where we can by offering a much-needed lifeline. Off the back of two successful years of Jellybean’s 12 Days of Giving, this year we may well be doing things a little differently, but our aim remains the same; to give back. In doing so, this year we will be giving an average daily wage to a charity of our choice.
My chosen charity for the Jellybean 12 days of giving initiative is Prostate Cancer UK. It is a cause which means a lot to me as my dad was recently diagnosed with prostate cancer. After having an operation to remove his prostate he is doing well, and I am so thankful for the excellent NHS staff who have helped him to make a positive recovery and deal with the after effects of his surgery in the middle of a pandemic. The whole experience has taught me to value every day you have with your loved ones as you don’t know what’s around the corner (oh and don’t sweat the small stuff!)
The award-winning Northumberland Country Zoo is a family-run, not-for-profit organisation situated just over 20 miles from Newcastle and I’m honoured to be able to choose them as the beneficiary of the generous donation from Jellybean as part of our 12 Days of Giving campaign this year.
This year has affected everyone. Regardless of social status, living arrangements, career, ethnicity, gender and age, Covid-19 has inspired a national refocus – a shift in attention to wellbeing, both physical and of the mind.
Growing up in South London, like many others I saw people get into the wrong crowd and end up doing things that would affect their lives forever. But why did they do these things? That’s the question I believe we should all be asking ourselves when looking at shocking stats relating to youth crime.
POV: you have just spent your Friday night recreating a recipe you found online. You’re super proud of it and want to show it off to all your Instagram followers and post it in the family group chat so you go to take a photo of it… You look at the photo, then the dish, then the photo again and realise the photo really does not do it justice.
