There’s no fanfare. No grand unveiling. Just a simple truth we’re stating more clearly than ever before: We own it.

It’s our new strapline, and it captures exactly who we’ve always been – a food and drink agency where brilliant campaigns are built by people who are genuinely obsessed with what they do.

What it means

“We own it” works on two levels, and that’s entirely the point.

First, the literal: we’re employee-owned. Since September 2024, jellybean has been held in an Employee Ownership Trust. Every person here has a stake in our success. We’re not working for distant shareholders or waiting for the next acquisition. We’re building something together, for ourselves and for our clients.

Second, the attitude: we show up differently because of it. We don’t just turn up – we show up, step up, and own it. Every campaign, every brief, every client relationship gets our all-in commitment because it genuinely matters to us. We take charge and see things through like they’re our own. Because they are.

How it supports our values

Our values haven’t changed. Care, expertise, collaboration and courage have always been our DNA. This positioning simply makes explicit what those values look like in action.

Care shows up in how we approach every project – with the attention and investment you’d give something that bears your name.

Expertise means bringing our deep food and drink knowledge to bear on every challenge, whether it’s retail, consumer, or foodservice.

Collaboration is natural when everyone has skin in the game. We work together because we succeed together.

Courage comes from confidence – the confidence to challenge ourselves, to push creative boundaries, and to stand behind the work we do.

What’s actually changing

Honestly? Not much. We’re still the same expert team, the same specialism, the same commitment to building brands people believe in, stories that stick, and loyalty that lasts.

What’s different is how we’re articulating it. “We own it” better positions who we’ve always been. It’s a more confident, more accurate reflection of our reality as an employee-owned agency full of food and drink obsessives who care deeply about the work we do.

This isn’t a rebrand. It’s not a pivot. It’s us, more clearly defined.

Why it matters

For our clients, it’s a promise. When you work with jellybean, you’re working with people who have a genuine stake in your success. We don’t deliver sales results and disappear – we build brands, craft stories, and create loyalty that endures.

For our industry and peers, it’s an articulation of our independence and our model. As an EOT, we’re built for the long term, with a structure that protects our specialism, our culture, and our values.

For our team, it’s recognition. A strapline that acknowledges not just our business structure but the pride, responsibility, and collective ownership we bring to everything we do.

Welcome to jellybean

Brilliant campaigns built by food and drink obsessives – it’s what we do and who we are.

We’re employee-owned, proudly independent, and fully committed to being the food and drink agency of choice.

Jellybean. We own it.

Neil Brenson
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