Foodservice PR - Saffron SummerWe’re very excited to tell you about Saffron Summer…Surrey’s best kept Indian dining secret – and our new client!

Meeting back in April with a bag of jellybeans splayed across the table, Saffron Summer tasked us with heading up the PR and social media to help launch its fine-dining Indian restaurant, just a short number of weeks away! With our credentials boasting ‘PR and social media experts’, ‘foodies’, and local residents…it was a job made for us!

The Indian Haute Cuisine restaurant is conveniently located on the Claygate, Esher, Hinchley Wood and Surbiton borders. With this in mind we sent out a host of invites to the local press and a handful of coveted VIPS asking them to join us for the restaurant’s not-to-be-missed opening!

With a photoshoot, dedicated launch night menu and social strategy in hand, we opened the doors, alongside the gracious Saffron Summer team, to new friends (and hopefully returning customers!) last Wednesday evening.

Upon arrival guests were treated to street food live – a food station where Executive Chef, Awanish Roy, formerly of London’s famed Cinnamon Club, and team, prepared a selection of Indian street-food style dishes including Gol Gappa, Bel Phuri and Dhai Puri. Much like the full menu at Saffron Summer, the dishes are far from your typical British ‘curry house’ offering, and instead, take Asia’s familiar spices and flavours to produce exciting Indian dishes with an all-important contemporary update.

Following this reception a selection of canapés and bowl foods were served. Highlights included Tandoori Guinea Fowl Tikka, Lamb Seekh Kebab in Rumali Roti and the dish with perhaps the biggest surprise, Wild Boar Vindaloo over rice! Once again, this is where the true authentic Indian cooking style shines through at Saffron Summer; the overwhelming heat of a vindaloo us Brits are familiar with is nowhere to be tasted – instead the dish brings a warmth and rich flavour to your palette. A truly wonderful dish in my opinion!

Also enjoying the delights of Saffron Summer were the great and the good of Surrey. Guests included Taste Awards Judge, Jackie Mitchell; President of the Leatherhead Chambers of Commerce, Jackie Quinn, and The Mayor of the Royal Borough of Kingston Upon Thames, Councillor Geoff Austin with his wife, The Mayoress. From the décor, to the staff, the street-food to the mains, Saffron Summer was a hit with everyone! It’s different, it’s exciting, it’s true Indian cuisine but not as you know it!

Just check out the reviews on Facebook and TripAdvisor…the people of Surrey agree!

For everything Saffron Summer follow us on Twitter too and check out the website to book.

Jellybean Creative is a leading foodservice marketing and communications agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.