Here at Jellybean we love to push the boundaries when it comes to food photography, and it’s great when our clients feel the same. This joined up thinking between ourselves and McCormick allowed us to experience the pleasure of working with a fantastic photographer, Nick Carman.
We’re currently working on an exciting NPD launch for McCormick Food Solutions and our client, the lovely Al, was very keen to collaborate with Nick after seeing his work on the recent KFC burrito campaign. It’s clear to see that the images in this particular campaign are really stand-out and are a fresh approach for the brand. With this in mind, we were of course eager to work alongside Nick on creating stand-out visuals for our own campaign.
With much careful planning by our very own Julie (or Juliebean as we like to call her) the shoot, which was held at Nick’s Highgate studio, was a great success – achieving more shots than we had originally anticipated, all of which look fantastic.
A big thank you to Nick and his team for all their hard work pre, during and post shoot. It’s lovely to collaborate with a team who share your enthusiasm and passion for the brand and really take the time to understand and explore the brief.
Hang on, I know what you’re thinking, “where are these amazing photographic creations?!” Well we can’t share them with you just yet, but keep an eye on our Instagram for them in the future.