The team at Jellybean Creative have been working on an exciting project for our lovely client Essential Cuisine (aka the stock people) and we are really delighted with how it has resonated with chefs in our industry and the amazing response we have had to the idea.
Back in January, we launched an initiative for Essential called Britain’s Best Brigades, a competition designed to recognise and celebrate the fantastic chef teams we house in this great nation.
The first phase of the competition required chefs to take 10 mins from their hectic schedules to tell us in an inspiring way, and in less than 100 words why their brigade is one of Britain’s best! We had a fantastic response to the integrated PR and Marcomms campaign (something which we pride ourselves on here at Jellybean) targeting the foodservice market working in close partnership with the great team at Essential Cuisine!
The next phase involved whittling the entries down to a shortlist of just one per region, eight in total, and then each finalist brigade was required to bring their original submissions to life with a short snappy video that would then be put to the public vote to find the overall winner.
We’re pleased to say that the chefs have done us proud.
It was great getting the videos in from the finalist teams last week – there was genuine excitement and anticipation in the office. The campaign has clearly captured their imaginations and it’s clear to see how proud and engaged the brigades are with the idea of team recognition and how much creative effort the chefs have put into the video submissions.
We’re looking forward to crowning the winner on the 1st July!
Voting is open to everyone so go check them out and vote for your favourite brigade at www.bestbrigades.co.uk
Also, if you’re feeling social be sure to get involved in the action on Facebook and Twitter using #BestBrigades