Rome brought together two of my favourite things – history and gelato! In six days, we got to see all the famous sights from the Colosseum and Roman Forum to the Trevi Fountain and the breathtaking Sistine Chapel. What made our historical visits complete was taking it all in with a couple scoops of gelato. All in a day’s work for someone from a foodservice pr agency.
Despite the pun, surprisingly our social media campaign this Easter wasn’t Easter egg based, but rather hot cross bun themed. As a specialist food and drink agency, we get more than a little egg-cited about Easter and all its foodie treats. This year we were impressed to see a number of food brands inspired to create hot cross bun themed products and saw fit to offer a hamper of these delights as the prize in our Easter competition. The hamper included: hot cross bun truffles, hot cross bun biscuits, hot cross bun chocolate and a range of actual hot cross buns, along with a nice bottle of red to help wash down your Easter Sunday Roast. It would seem this seasonal hamper didn’t just appeal to us, it had quite the draw on social media, as we offered up a chance to win it by simply retweeting and @ mentioning a friend on Twitter, or commenting and tagging a friend on Instagram. Along with a short and sweet homegrown video to promote the competition (which to date has clocked up over 4,000 views across Twitter and Instagram), all it took was our talented social media team and a ‘Twittersphere’ and ‘Instasphere’ hungry for some hot cross bun action!
I have always loved cooking. I find the whole process relaxing and very rewarding. But throw a new baby into the mix and suddenly our fridge was looking rather sparse and the idea of heading down to the supermarket with an ever-so screamy little one was too anxiety-inducing to handle.
Who is Chr. Hansen?
Chr. Hansen is a leading, global bioscience company delivering natural innovative solutions that address global challenges by advancing food, health and productivity. We have been working with their Food Cultures & Enzymes (FC&E) division which develops and produces cultures and enzymes for the food industry.
Today marks the official launch of an exciting new Jellybean Creative Solutions’ platform and service for challenger brands wanting to take-off in the food and drink market. JellyPad has been created especially for innovative and disruptive brands and offers a suite of essential food PR & marketing services from our expert team who have a wealth of experience and a proven track-record in launching and growing new food and drink brands.