A seven day ‘pop-up’ restaurant in East London, serving ‘pimped-up, Victorian-formula gruel’ was the recent subject of a charity April Fools’ Day prank by creative agency, Jellybean.

Borrowing heavily from the current trend for themed pop-up restaurants in the news, ‘Gruel Dudes’ and its fictional creator, Denton Fisk, took in elements of social media, digital and PR to fool readers, with £50 donated to industry charity, Hospitality Action, for every time a media outlet ran with the story.

In the end, two outlets – The Caterer and the Publican’s Morning Advertiser – printed the story in their ‘best of’ rundowns, with jellybeanplaced in a top five alongside efforts from big names including Greene King, Domino’s, Costa and The Fat Duck.

jellybeanManaging Director, Fiona Rickard, commented: “Getting involved with April Fools’ Day is not just fun, it also provides a fantastic showcase for our capacity to compel and create. Tapping into the trend for leftfield ‘pop-ups’ seemed like fair game from our end, and we’re delighted it was met in the same spirit as intended, with many of our journalist friends loving the premise and the way in which it was delivered. Introducing a charity element seemed the right thing to do and we’ll continue to support Hospitality Action whenever we can.”

For the ruse, a faux twitter account was established and populated in the lead up to the day, alongside a stylish landing page and standalone press release – the overriding conceit of which was to entice diners to a disused factory space in London’s Hackney Wick to feast on gruel with expensive ‘add-on’ toppings including chia seeds, kale shavings, quinoa, local honey and foraged berries.

The twitter site can be viewed at: www.twitter.com/coolgruel

The full press release can be found here.

jellybeanis a diverse collection of minds and talents from across the industry. The RAR (Recommended Agency Register) and MAA (Marketing Agencies Association) accredited agency was recently shortlisted for both B2B Marketing and Communications Agency of the Year as well as the 2014 B2B Awards and offers unrivalled services in integrated marketing, PR, consultancy, insight, digital, creative and social media. Those looking to find out more about how jellybeancan help your brand for real can call Susan Bolam on: 01372 227950.

jellybean is a leading food and drink pr agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

A seven day ‘pop-up’ restaurant serving pimped-up, Victorian-formula gruel is to open at the very beginning of April at a disused factory space in Hackney, East London.

Gruel Dudes is the brainchild of an experiential collective of so-called ‘culinary pirates’, headed by newcomer Denton Fisk, and will feature a menu of basic gruel, made using a mix of hot water, oats and millet sourced from nearby Dalston, ‘pimped up’ with a variety of toppings including chia seeds, kale shavings, quinoa, local honey and foraged berries.

Individual bowls will start at £2.99, with toppings priced between £1 and £2.50.

Diners will also be able to choose from a small range of ethical coffee and tea, alongside an extensive flight of paired craft beer and wine, handpicked by Fisk himself.

On the new venture, Fisk opined: “Now feels like the right time to reimagine gruel for the 21st century. We’ve remembered how to brew our own beer again, we remembered that a beard can be a personal statement and not just a mark of laziness, but we forgot about gruel. It’s lucky that I remembered that we’d forgotten about it, otherwise this would never have happened.”

The 110 square metre factory space, just off Tredegar Road in trendy Hackney Wick, will be open from 9am-7pm for seven days from 1st to 7th April. The strictly-no-bookings site has capacity for 45 diners, including a bar area, and will include a vintage clothing store, tattooist, flea market and a resident DJ.

Fisk concluded: “We’re on a mission to ‘make gruel cool’ and after this, it surely will be. If it proves a success, then who knows, we could roll it out far and wide to places like Stoke Newington and Dalston and maybe next time make it 14 days. I really want to do something interesting with acorns, so who knows, the possibilities are endless!”

Tweet Denton Fisk at: @coolgruel

jellybean is a leading social media foodservice agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Amsterdam is one of the greatest small cities in the world. This is how the Amsterdam tourist board describes it and I have to agree. Having visited for the first time this month, I have totally fallen in love. From the beautiful architecture, to the winding canals, to the uber friendly people, to the feel-good cycling, to the delicious food, it truly is a city that welcomes you and makes you feel at home almost instantly.

Having planned a three day break it was always going to be a busy couple of days, but within the first afternoon we had more or less explored the city by foot, accidentally coming across landmarks with surprised delight and pride – we almost felt like locals!

I could, and happily would, tell you about every part of my trip, but I would be here for days, so instead I want to tell you about a little gem that I discovered, again accidentally, but which I can highly recommend. This gem is called Trattoria Caprese.

Situated on Spuistraat, this Italian restaurant is a tranquil oasis compared to the hustle and bustle of the city outside. Greeted by the incredibly friendly and attentive waiters and shown to our table, we were presented with a menu that left us spoilt for choice!

Everything sounded mouth-watering, but after much deliberation we decided on tagliatelle con ragu di vitello e peperoni dolci (tagliatelle with veal ragout and sweet pepper) and polpette con salsa di pomodoro e pane di Altamura (meatballs in tomato sauce with Altamura bread) – both were nothing short of a culinary delight!

Of course, it would have been rude to have stopped at just a main, so we requested the dessert menu and the deliberations began yet again. Eventually it was the tortino caldo al cioccolato (warm chocolate pie) that won and it did not disappoint.

As the hours ticked by, there was not the slightest hint that they wanted us to move on to free up the table which made a refreshing change and as the restaurant filled up with a mixture of tourists, some of whom were happily dining on their own, it was the locals that had reserved tables which confirmed that we had in fact stumbled across a little gem.

Having only been back in the UK for a couple of days, I have already made plans to visit Amsterdam again, but this time I have a new to do list and sitting pride of place at the top will be a visit to Trattoria Caprese.

If you’re planning a trip to one of the greatest small cities in the world, then make sure Trattoria Caprese is on your list – I guarantee you won’t be disappointed.

http://www.restaurantcaprese.nl

https://www.facebook.com/restaurantcaprese?fref=ts

jellybean is a leading food and drink pr agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

This Easter I jetted off in style (speedy boarding all the way – I know how to live!) to Naples and then onto Sorrento which served as our base to explore the Amalfi coast and all it had to offer. In a land famed for its fabulous cuisine we felt it our duty as representatives of the leading foodservice agency to sample as much as possible (purely as a fact finding mission you understand). It was a tough job but someone had to do it, and believe me, we did it! Having been to Italy twice before I was looking forward to their foodie delights, but nothing could prepare me for the gigantic lemons which greeted us in Sorrento, not for the amount of Limoncello that was offered free of charge at the end of every meal (thankfully breakfast excluded).

Our trip took in Sorrento, Pompeii, Herculaneum, Capri, Positano (fleetingly), Amalfi and Ravello and we managed to eat our way around the beautiful coastline.
Here are my personal highlights…

Ice Cream from an Italian TV chef – Gelateria Primavera offers a huge array of ice creams which even the most dedicated connoisseur would be hard pressed to work their way through during a week (although we had a fair attempt). The gelateria is owned by TV Chef Antonio and the walls are literally plastered with photos of him with everyone from the Pope to famous footballers and movie stars.
Michelin star dining on Capri – We took the ferry over to Capri and whilst wandering the winding lanes and alleyways that crisscross the island we stumbled upon Aurora restaurant. Listed in the Michelin guide it also boasts celebrity patrons including Reece Witherspoon and Pierce Brosnan. A real find; the food was lovely and the service great!
Historic dining – The sister restaurant to our hotel (Grand Hotel La Favorita) was O Parrucchiano and dates back to 1868. Famous for its cannelloni ‘Stracinati’ it serves traditional dishes from the Campania region it seems to stretch back from the street forever and offers a beautiful setting complete with atrium and fairy lights as well as great food.
Pizza in Pompeii – Pompeii is a tourist’s ‘must’ do, but just a stone’s throw away from the ancient preserved city is a very unassuming café which offered a ‘self-serve’ pizza to die for! Not the most salubrious of settings but what a pizza!
Giant steaks – Travelling with a true carnivore meant that no trip would be complete without sampling the best local steak which led us to the cleverly named Meating where we were presented with steaks that rivalled even the ones sampled in New York at Keens. Certainly worth a try but make sure you go hungry!
Calzone at the top of the world – On the recommendation of a client we headed up into Ravello on the Amalfi coast to visit the Hotel Caruso. We timed it well as they had opened for the season just the day before. We had one of the most amazing views all to ourselves and enjoyed stunning Calzone and pizza whilst sipping strawberry & mint infused prosecco and taking in the stunningly tranquil setting.
Cocktails at the Excelsior – As you approach Sorrento by sea the imposing sight of the iconic  hotel Excelsior Vittoria greets you from the rocky coastline. This classic hotel has played host to anyone who is anyone over the years, so we took a stroll down its lemon and orange tree lined driveway (leading off from the main square) one evening to sip cocktails in style on their terrace and take in the sea air. All very civilised and certainly something not to be missed if you are in Sorrento.

All in all we had a fabulous time and managed to take in both the sights and the tastes of this amazing part of the world. I would highly recommend a visit should you ever find yourself Italy bound.

jellybean is a leading food and drink pr agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Until I visited America late last year and had several amazing breakfasts, that all seemed to include them. Never one to waste anything, it didn’t seem such a hardship to eat some goodness in the Big Apple (one of my five a day) along with the crispy bacon, french toast and maple syrup! What a lovely sweet and savoury start to the day. I now even put them on my porridge and eat them as a snack as I try and lose weight for my daughters wedding in three weeks time!

Perhaps this could be a third breakfast option in this country after the fantastic Full English and the lighter continental, how about a Full US? However, I was told recently by a foodservice consultant, that it has been tried in the UK by major hotel chains, but consistently fails to sell, guests preferring to fill up on the Full English!

While there, my wife Gill and I tried several amazing restaurants, one of the best was The Brooklyn Diner, made from what looked like an old railway carriage. We got there too late for lunch, so booked in for early evening dinner, and went exploring. We immediately came across a popup food market where all manner of street food was displayed… from bruffins to bamboo bites and cheddbread to pigs in blankets. Foodservice trends and outlets that maybe coming our way in the future?

Back to the amazing diner where traditional bar stools and typically american decor enthralled us! Such fantastic food as well. Brilliantly simple but so delicious. Starter of fried beans and griddled corn. Gone in an instant. Then the best burger in the world.?.. probably, but one in a beach restaurant in Portugal also comes close. This was the real thing though, in the right location with all the right ambience. Why is it that food tastes better in the right location? I can still taste it now. If you ever get the chance – it is well worth a visit.

Not quite so good however was Katz Diner, yes the place where that scene from Where Harry Met Sally was filmed. We definitely didn’t get the same thrill, but we did take our jellybeanwith us for the experience. Though can someone please explain to me the tipping system in the US… levels unheard of in the UK – our experience certainly didn’t warrant anywhere near these kind of tips!

A thoroughly enjoyable trip and another yet sweet/savoury combo goes on my ok list, along with sweet and salted popcorn and salted caramel chocolate. I absolutely draw the line at peanuts in chocolate though! Can’t think why people think I’m fussy!

jellybean is a leading food and drink pr agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

Last Friday found Susan and I guests at a glittering fund-raiser for the Weir Archer Academy, held at the magnificent and mighty Great Fosters in Egham.

Little prepares you for the sight of Great Fosters in Egham, and arriving at night to see the exterior illuminated with flame only makes it more dramatic.

Built in 1550 amidst 50 acres of carefully clipped gardens and lawn, this grand old pile of bricks and in particular its tithe barn was our venue for the evening.

The Weir Archer Academy was set up by now legendary Paralympian David Weir CBE and his trainer Jenny Archer. The Academy provides athlete and coaching support and expertise across all levels and abilities including working with Schools in South London, Surrey, Sussex and Hampshire; working with clubs and coaches from the South East and providing access to the Academy for international development for under resourced counties.

After witnessing first hand the paucity of British Paralympic athletes at the Beijing Games when compared with other nations, Weir felt that the sport was fighting for its very survival in Britain. The Weir Archer Academy seeks to nurture the very best athletes and in doing so generate the Paralympians of the future.

As a supporter of the charity, jellybeandonated both design work in the production of much of the printed material on the night, but also in donating an internship to be auctioned off in the silent auction.

And so on the night we were extremely fortunate that both David and Jenny were able to join us, as well as a great number of Academy athletes shortly to race in the marathon.

Festivities kicked off with a champagne reception to the strains of ‘Sweetheart Swing’, a female duo channelling the forces-era close vocal harmonies of The Andrews Sisters.

Suitably refreshed we decamped to the vast tithe barn and to our table for a delicious three course meal of salmon terrine, followed by tender lamb with mint sauce and lastly a trio of chocolate mousse, salted caramel cream and salted caramel ice cream.

Speeches from David followed by a video presentation set out the amazing work the Academy does and what an enormous difference it brings to the lives of children living with disability.

Next came the main business of the evening – raising some much needed money from the guests via the auction – expertly helmed by the effervescent and energetic Joe Gallagher, things got off to a great start. Some amazing lots were generously donated including a ‘money-can’t-buy’ VIP package for Bestival including backstage passes as well as a highly prized Victoria Beckham clutch bag.

Once the final lot had been auctioned, duties fell to the band, Fully Funktional, who kicked off the dancing – right away vocalists, guitarists and even the trombone player were amongst the audience pulling people up onto the dance floor.

As we speak the total raised is already over £20,000.00 – a magnificent sum which will transform the lives of so deserving children and young adults.

Enormous thanks go to all involved in the production of the event and the hospitality on the night, but special thanks go to Tania and Joe Gallagher whose idea for the event and organisation in every area was carried out with determination, dedication and above all else a smile.

For more information on the vital work that the Weir Archer Academy carries out, please visit the website here.

jellybean is a leading social media foodservice agency. We help top brands with foodservice pr, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.

What was your favourite subject at school?
Music / Music Technology.

What was your best subject as school?
Music / Music Technology.

What was your first-ever job?
Folding paper in a paper factory.

What was your worst ever job?
I’m going to go with folding paper in a paper factory.

What was the first music single you bought?
Maroon 5 – Songs about Jane.

What is the most entrepreneurial thing you have ever done?
I’ll get back to you on that one.

What is your motto in life?
Don’t worry so much, no one else knows what they’re doing either.

If you were allowed one dream perk what would it be?
Be paid to travel the world.

What’s your favourite movie and why?
Shaun of the dead, because zombies.

If you could pick a celebrity to join the agency who would it be and why?
Grumpy cat.

What luxury would you have on your desert island?
Super-fast broadband.

What animal best reflects your personality and why?
A cat, because they’re pretty laid back.

If you could be anybody in the world (alive or dead) who would you be and why?
I would be myself, but maybe with a poncho or something.

jellybean is a leading foodservice public relations and marketing and communications agency. We help top brands with foodservice public relations, foodservice marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.