Award season has arrived, and with it, not one, but two wins at the inaugural Alliance of Independent Agencies Wing Awards.

Tuesday 14th saw us walk away (figuratively as it was a virtual event) with both the Best B2B Campaign Award and Freedom Award for Agency Collaboration – one of three special awards recognising outstanding performance across areas where independent agencies have the freedom to excel.

Both trophies were awarded for Sarson’s ‘Proud to Serve Fish & Chip Shops of Great Britain’ campaign – a fully integrated campaign supporting fish and chip shops through the worst of the pandemic.

An overview of which you can view below:

The awards were judged by a mixed panel of both agency peers and client-side marketers and were set-up to celebrate the great work done by independent agencies across the UK.

Commenting on why jellybean won the Best B2B Campaign Award, Chris Westlake of Vitamin C on behalf of the judging panel said: “Ultimately the results were exceptional. I think the agency and client should be very proud of the work they’ve put out here. It’s effectively created game changing results!”

Whilst David Atkinson of Space spoke on behalf of the judging panel with regards the Freedom Award selection to say: “This campaign stood out for its deep understanding of the trade audience and true understanding of the client’s needs and market. They delivered exceptionally and included smart adaptations to the Covid situation. It’s a really powerful example of great collaboration between client and agency.”

We are of course incredibly proud of the team and this campaign for Sarson’s, so it was wonderful to receive both the awards we were up for, especially in the company of such other great agencies and brands. It’s great to ‘win our wings’ especially for a campaign we activated through the challenges of the pandemic and a lovely touch by the Alliance that all those involved in the campaign will receive Wing Award pin badges in addition to our trophies.

The campaign will go forward to the MAA Worldwide Globes as a category winner in the UK and is also shortlisted for the B2B Marketing Awards to be announced in November.

The full list of winners is available here: