It’s safe to say that hospitality is nestled within everybody’s hearts, playing an important role in one way or another. Whether it’s through the fond memories of celebrating a birthday, heading to the local pub to reconnect with old friends or whether it’s where you learnt the true value of tip money for those all-important cocktails that weekend.

With this in mind, it’s no surprise that the team at jellybean were keen to pump up their tyres, dust off the running shoes and charge their Fitbits in order to train for Hospitality Action’s challenge ‘To Hell and Back’, and see hospitality thrive once more.

Over the last few months, the Beans took on the immense challenge to raise money and run miles for a cause very close to our hearts. Hospitality Action has always been an important crutch for the industry and never more so than over the past sixteen months, so we wanted to do what we could to show our support for this great charity.

As sponsors of the challenge and with our Managing Director recently joining their esteemed list of ambassadors, our team of keen Beans were eager to get involved and tot-up the miles between 10th-18th June 2021. We set a collective target of 535 miles, starting at jellybean HQ taking us all the way down to the Cornish coast, specifically The Bean Inn and back again – making some well-earned virtual pub-stops on the way!

As a flash of orange, and through walking, running, cycling, crawling, swimming and hockey-ing, the Beans smashed the initial target and contributed a grand total of 557.97 miles toward Hospitality Action’s 30,000. In addition to this, we were thrilled to raise £2,306 for the cause.

With the recent Freedom Day bringing with it an end to mandatory mask-wearing, relief of reduced capacity and drinking at the bar – we’re certainly excited to see our favourite hospitality venues returning to their glorious pre-Covid selves! Next on the horizon is of course National Hospitality Day on the 18th of September – to find out more and get involved visit: