Hello and welcome to the third edition of the Digital Download from Jellybean – Creative Digital Marketing Agency – Food and Drink. My name is Andy Wickes and the this week we are focusing on our Top 10 tips for E Marketing.
Gin was once notorious as ‘mother’s ruin’, but it is fair to say that since legislation was relaxed to allow small gin distilleries, there has been an undeniable boom in craft gin and it’s popularity has rocketed. We may not be back to the halcyon days of gin in the 1700’s when we were consuming 10 litres of gin per head, but we’re not doing badly! In fact Kantar World Panel reported that “Gin is officially the nation’s favourite spirit (having overtaken whisky) – over a quarter of the population have purchased Gin (including flavoured/gin liqueurs) in the last 12 months, up from just over 10% 4 years ago. Gin brands have also really succeeded in connecting with younger consumers: 4 years ago, 43% of 18-24s told us that they drink gin, it’s now 55%.”.
You only have to see my Jellybean team photo to know that I love peanut butter! As my favourite food it seemed only fitting to look into the history of this scrumptious nutty spread and what makes it so delicious.