For years, the goal of digital marketing has been simple: get to the top of Google’s search results, earn the click, and drive traffic to your website. This model, built on the foundation of Search Engine Optimization (SEO), has been the undisputed king of digital strategy. But the kingdom is changing.
The search game is no longer about a list of ten blue links. It’s about one, single, definitive answer.
As pubs across the UK navigate evolving consumer habits, shifting economic pressures and continued recovery from recent turbulence, innovation has become the cornerstone of resilience. In Lumina Intelligence’s recent webinar “Reimagining the Pub Experience: Trends, Tech & Innovation”, a compelling narrative emerged: the pubs that thrive are those reconfiguring formats, embracing technology and catering confidently to new guest expectations.
Between the Lionesses (and their victory!), Wimbledon, the Lions, the Open and the Test Cricket, we’ve been spoilt for choice when it comes to sporting excellence in July.
And of course, with all good sporting events come hospitality occasions, and judging by this month’s flood of recommendations that came in from the team, we’ve been very busy frequenting our favourite local hot spots.
At the end of June, we attended Arena’s most recent event – ‘The Road To Net Zero’ which looked at hospitality’s complex relationship with sustainability, building upon the findings and updating the annual insights and attitudes from last year’s session.
June may mark the halfway point of the year, but at jellybean, it’s also when we celebrate our new year, taking stock of everything we’ve achieved as a company in the previous 12 months. And it’s been a busy one! Between becoming an EOT, building brilliant campaigns for our lovely clients, winning some prestigious industry awards and a whole lot more, we have of course, managed to continue our obsession with all things food and drink. And to be honest, if you’re going to blur the work/life boundary and go the extra mile for your job, jellybean is a pretty good place to do it.
Working at jellybean, we’ve always got an ear to the ground for any whisper of new foodie trends. We’ve watched various fads, crazes and diets come and go over the years, some fading out in the blink of an eye, others staying the course, still more regularly coming full circle.
Flora Southey is Editor of Food Navigator, her role comprises of covering the latest food trends, sustainability, regulation, and nutrition across Europe, North America, and APAC. In her Q&A, as part of the Lumina Q2 Food Strategy Forum, Flora provided a fascinating look at what consumers are hungry for in the ingredient world, as well as what food and beverage manufacturers and operators should be focussing on to make the most of the opportunities.
It’s been a challenging time for the pub market; but how is it fairing and what are the trends pubs need to consider to drive growth? Here are our take outs from last month’s Lumina Q2 Food Strategy Forum.
As part of Lumina Intelligence’s Food Strategy Forum day the beans enjoyed a Food Concept Study Tour, dedicated to highlighting London’s most exciting operators at the forefront of innovation. The theme for this quarter “Demonstrating Quality,” showcased how venues are elevating classics such as burgers, pizzas and sandwiches with innovative flavours, locally sourced ingredients, and refined processes.
On the hottest day of the year so far, myself and jellybean Account Director, Clare Freeman headed to London for the Lumina Q2 Food Strategy Forum. Hosted at the Everyman Cinema – Kings Cross, the fully packed session provided an insightful look into the eating out market, as well as what consumers want, the pub market and ingredient innovation. The Lumina panel walked us through the ongoing challenges, as well as the significant opportunities, for growth in 2025 and beyond.
On the hottest day of the year so far, myself and jellybean Account Director, Clare Freeman headed to London for the Lumina Q2 Food Strategy Forum. Hosted at the Everyman Cinema – Kings Cross, the fully packed session provided an insightful look into the eating out market, as well as what consumers want, the pub market and ingredient innovation. The Lumina panel walked us through the ongoing challenges, as well as the significant opportunities, for growth in 2025 and beyond.
jellybean is thrilled to celebrate an award season like no other!
We have been recognised by not one, but three award bodies in recent months, including the prestigious Drum Awards for Marketing (finalist), World Food Innovation Awards 2025 (winner) and Foodservice Packaging Association Awards (winner). These global and UK programmes acknowledge excellence and innovation in marketing, the food & drink industry, as well as the packaging sector.
May has passed us by in a heady mix of product launches, video campaigns, strategy sessions and of course, sunshine. It may have been a busy one but that hasn’t stopped us getting up to all sorts of high jinks, both during, and outside of, office hours. Some of our favourite finds from the last month include…
I’ve been lucky enough to explore most of Italy over the years but Puglia, right down in the heel of Italy, had evaded me. That changed in May this year, when, thanks to a friend’s wedding, we had the perfect excuse to visit and turn the weekend into a holiday. With a week to explore and a car rental sorted, I appointed myself chief navigator* and we made our way from Brindisi to Ostuni to Monopoli by way of Polignano a Mare. Puglia is olive grove country – the region is Italy’s largest producer of olive oil – and the scenery makes for beautiful road trips. Olive oil is the base for many of the regional dishes and it will come as little surprise that everything we ate was outstanding, made with super-fresh ingredients for some delicious meals.
Just recently, British Baker released its annual Bakery Market Report, 2025.[i] Taking a deep dive into the trends across bakery and coffee shops, as well as the top 75 businesses in the market, this report is a great analytical review that can help operators tap into consumer demands and improve performance.
On the 21st May 2025, Courtney and I headed into Clapham for the hottest ticket in town – the CLASS Bar Awards!
What better way to spend a sunny Wednesday afternoon than glamming up for a night out in London and celebrating the achievements of those lucky enough to win a coveted CLASS Bar Award.
