As September approaches and the kids go back to school – it can only mean one thing: Christmas is right around the corner. Savvy retail food and drink brands looking to position themselves as perfect Christmas gifts know that now is the prime time to roll out their Christmas PR campaigns. In this blog I’ll delve into why now is the perfect time to launch a campaign, explore various tactics brands can employ, and highlight how an agency like jellybean can help maximise results.
You’ll no doubt be more than familiar with the four core tastes -sweet, salty, sour and bitter. But as a multi award-winning food and drink agency we thought it was only right that we make sure you’re familiar with the fifth, Umami. This term directly translates to the “essence of deliciousness” in Japanese. “Oo-ma-mi” is typically mistaken for a salty taste but more commonly described as “complex” and “a lasting flavour” that deepens and intensifies the taste of a dish.
As a previous competitive swimmer when I saw this fundraising opportunity for Macmillan, I felt drawn to take on the challenge and help support this charity.
Right now, more than 3 million people are living with cancer in the UK. By 2030 this figure will rise to 4 million. Macmillan is an amazing charity that is here to help everyone with cancer live life as fully as they can, by providing physical, financial and emotional support.
The 10 points to create a killer marketing brief
If you have ever wondered how to brief your marketing agency to get the very best work out of them then here’s a cheat sheet to help focus your thinking and inspire your next great campaign. It all comes down to the why, how, what & when…
But firstly, what is a marketing brief?
As the leading food and drink agency dedicated to doing good, we’re delighted to be working with FareShare – the charity on a mission to fight hunger and combat food waste. Led by the mantra “no good food goes to waste” FareShare is all about redistributing surplus food to a vast network of nearly 8,500 charities and community organisations that use it to feed those in need across the country.
- 12 Days of Giving
- 12 Days of Giving 2019
- 12 Days of Giving 2020
- 12 Days of Giving 2021
- 12 Days of Giving 2022
- Awards & Events
- Charitable Work
- Digital Download
- Hell and Back
- Industry News
- Influencer Marketing
- Interesting Stuff
- Jellybean News
- Restaurant Reviews
- World Food