The Rise of Veganism
Although the idea of ‘veganism’ originated in the 1940s, there was not a valid definition confirmed until the late 1970’s when ‘The Vegan Society‘ became a registered charity. So, what is the definition of being a vegan? ‘The Vegan Society’ states “A philosophy and way of living which seeks to excludeβas far as is possible and practicableβall forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals”. Ellie Murrell from food and drink marketing agency Jellybean reports.