It’s been a challenging time for the pub market; but how is it fairing and what are the trends pubs need to consider to drive growth? Here are our take outs from last month’s Lumina Q2 Food Strategy Forum.

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As part of Lumina Intelligence’s Food Strategy Forum day the beans enjoyed a Food Concept Study Tour, dedicated to highlighting London’s most exciting operators at the forefront of innovation. The theme for this quarter “Demonstrating Quality,” showcased how venues are elevating classics such as burgers, pizzas and sandwiches with innovative flavours, locally sourced ingredients, and refined processes.

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On the hottest day of the year so far, myself and jellybean Account Director, Clare Freeman headed to London for the Lumina Q2 Food Strategy Forum. Hosted at the Everyman Cinema – Kings Cross, the fully packed session provided an insightful look into the eating out market, as well as what consumers want, the pub market and ingredient innovation. The Lumina panel walked us through the ongoing challenges, as well as the significant opportunities, for growth in 2025 and beyond.

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On the hottest day of the year so far, myself and jellybean Account Director, Clare Freeman headed to London for the Lumina Q2 Food Strategy Forum. Hosted at the Everyman Cinema – Kings Cross, the fully packed session provided an insightful look into the eating out market, as well as what consumers want, the pub market and ingredient innovation. The Lumina panel walked us through the ongoing challenges, as well as the significant opportunities, for growth in 2025 and beyond.

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At a recent Alliance of Independent Agencies event, I heard a staggering statistic that there are now around 30,000 agencies in the UK, with 16,000 of those set up in the last 10 years! With so much competition and increased pressure on marketing budgets it’s never been more important to have a clear specialism as an agency. Thankfully, jellybean has always been all about food and drink, from our foodservice roots to our natural evolution into retail and consumer. For over 37 years we have been laser focused on food and drink be it foodservice, retail, convenience or consumer. Of course, the downside to being a sector specialist is that you can limit your potential growth into other areas and on occasion come up against client conflict. We believe the upside far outweighs these factors as we have created a clear vision for our business and team, attract other likeminded food-obsessed colleagues and build a depth of knowledge that can help clients’ brands and businesses grow.

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