If you are an avid follower of our socials, you may have noticed recent posts featuring an animation of care, expertise & collaboration. These are the values which underpin jellybean as a brand and that we live by and do business by.

Care: We care passionately about our team, our clients, the work we do, as well as how our actions impact others including our supplier partners, our industry, our community, and the environment.


We care, so we…

  • Pay fairly, offer a raft of benefits, training and professional development, along with mentoring and regular appraisals to help support career progression (with no ceiling & no need to wait for someone to leave or be promoted). We run socials throughout the year, provide mental health first-aiders to support anyone struggling and listen and act on opinions through the Alliance’s People Pulse feedback. Most importantly we employ great people who we really care about to make us a great bunch of beans.
  • Listen to clients understand their challenges big and small and look to open-up opportunities for their business, making their lives easier and them look great! We also make sure they feel valued through regular check-ins, sharing of knowledge, proactive ideas and socials.
  • Always strive to be brave and creative and create work that makes a difference to our clients’ businesses.
  • Choose our supplier partners carefully and treat them as we would want to be treated.
  • Support industry initiatives and charities including Hospitality Action.
  • Support local businesses and charities close to our hearts with initiatives such as 12 Days of Giving, DEBRA Wing Walk, HA Summer Challenge etc.
  • Have all taken the Beanifesto pledge and as a company have committed to becoming carbon neutral by Jan 2025. (More info here)
  • We are principled as an agency and always act fairly and ethically day in, day out.


Expertise: We are experts in food and drink, specifically – foodservice, retail, convenience & consumer markets.

  • Established in 1987 we have 36 years’ experience behind us working on some of the biggest and dynamic names in food and drink.
  • We home-grow and nurture our talent to build a bank of expertise and recruit those with food and drink experience.
  • We employ experts across design, marketing, digital, PR and social media.
  • We embrace new developments in technology and service from SENSE to AI to enhance our expertise.
  • We keep up to date with the latest trends, market news and dynamics by subscribing to Lumina Intelligence Food Strategy Forum, industry magazines and newsletters and networking at events, conferences, and exhibitions.
  • We proactively share this through:
    • Our strategic thinking and consultancy for clients with a strategy first mind-set
    • Our proprietary insight e.g. chefs on social
    • Our website blog and jellybrain insight section
    • Our social media (see icons top right)
    • Our daily Trend Watch e-shot (sign-up on home page)
    • Our newsletter e-shot (sign-up on home page)

Collaboration, integration & teamwork are at the heart of what we do. We love working together as an integrated bean team, with our network of contacts, and as an extension of our clients teams to create great work.

We offer an integrated one-stop-shop and work together as a team across disciplines to create multi-touchpoint campaigns that deliver great results for our clients.

  • We work as a trusted partner and an extension of our clients’ teams, always listening and learning to get under the skin of their business and brands, working together to achieve great things.
  • We pride ourselves on being well-connected. Through our network of contacts, we collaborate with chefs, convenience retailers, industry bodies, influencers, and more, to deliver for our clients.

We even have an award to prove it…

If our values align with yours why not get in touch, as we love working with likeminded clients.