Now more than at any other time in recent history, food and drink suppliers, retailers and the whole of the supply chain are in the spotlight as they pull together to feed the nation. For food and drink brands looking to not just survive but thrive through these unprecedented times, now is not the time to step back from trade communications – quite the opposite is true. Stepping up, planning and managing effective trade communications is the right thing to do as it will ensure suppliers are providing retailers, trade press and other key industry stakeholders with the support and information that is desperately needed and so critically important.
With the on-set of UK lockdown and the effective closure of a large proportion of foodservice and hospitality businesses, foodservice focused brands find themselves in a tough position. What is the right thing to do?
Dealing with a situation like Covid19 on a local, national and global scale is unprecedented and uncharted and it touches every single one of us on a macro and micro scale. Never before have we felt so vulnerable, fighting an invisible enemy, afraid for our health, our friends’ and families’ health, our future jobs and the damage to us financially and emotionally, as we lock down to flatten the curve and take pressure off essential services.
Right now, business in retail and across the supply chain is very far from usual. Amidst the hell of this pandemic, the mantra of ‘business as usual’ should be followed by suppliers because that’s exactly what retailers need now more than at any other time in recent history. Effective communication, business continuity and your firm support is critical to them and critical to feeding the nation. Retailers need to hear how suppliers are working hard to not let them down and how they are pulling out all the stops to meet the unprecedented demand for food and drink.
In these unprecedented times the hospitality and foodservice sector has been thrown a curve ball of unfathomable proportions. As a specialist foodservice agency we feel for all the restaurants, cafes, pubs and hotels trying to make the best of a what is a hugely challenging and scary situation. Of course the wellbeing and safety of staff and the population as a whole is paramount and Boris was quite right to do what he did in the circumstances, but it has been a belly blow to the sector.